Incentive Travel Works
According to the 2016 SITE Index survey, there are eight top reasons organizations are utilizing incentive travel programs. With 98% of respondents reporting that incentive travel helped them reach these goals, we would say the business case is strong.
Here are the objectives of incentive travel programs according to program buyers:
- Increase Sales and Profit
- Increase Individual Productivity
- Improve Employee Engagement and Morale
- Strengthen Employee Loyalty
- Build Better Relationships Between Employees and Management
- Retain Talent
- Build Better Relationships Among Employees
- Enhance Ability to Recruit New Employees
Why You Need to Invest in Incentive Travel Programs
Both the 2018 and 2017 SITE Index studies report almost identical responses, along with a few outliers that lend to the tremendous value incentive travel brings to organizations. Those open-end responses include stronger client loyalty, an enhanced corporate culture, the sharing of best practices, and involving winners in company strategy discussions.
Nearly 40% of U.S. businesses now use incentive travel to reward and recognize their top performing employees, salespeople, and channel partners, according to the Incentive Research Foundation. The incentive industry is viewed in favorable light right now, and understandably so. What’s your biggest business objective? It’s likely an incentive travel program can help you achieve it.