Appendix A – Business Plan Development Checklist and Project Planner Essential Initial Research Societal Level Apply a PESTEL analysis to learn about the overall factors that might affect your business concept Industry Level Apply a Porter’s (1985) Five Forces Model analysis to examine the particular industry in which you intend to operate Market Level...
Continue readingThe Business Plan Pitch
Chapter 8 – The Business Plan Pitch Learning Objectives After completing this chapter, you will be able to Deliver an effective business plan pitch Overview Writing a good business plan will only get an entrepreneur so far. To achieve their goals, they must be prepared to pitch their plan effectively to targeted investors and other potential...
Continue readingFinishing the Business Plan
Chapter 7 – Finishing the Business Plan Learning Objectives After completing this chapter, you will be able to Develop the final draft of the business plan Overview The previous stages of business plan development focused on helping the business plan writer (1) start on the plan, (2) develop a reasonably complete and comprehensive first...
Continue readingMaking the Plan Appeal to Stakeholders and Desirable to the Entrepreneur
Chapter 6 – Making the Plan Appeal to Stakeholders and Desirable to the Entrepreneur Learning Objectives After completing this chapter, you will be able to Develop the third draft of the business plan by applying revision methods to further improve the realism of the second draft while also making it desirable to the entrepreneur and appealing to targeted investors Describe...
Continue readingMaking the Business Plan Realistic
Chapter 5 – Making the Business Plan Realistic Learning Objectives After completing this chapter, you will be able to Develop the second draft of the business plan by applying revision methods to improve the realism of the first draft Overview A first draft of a business plan will inevitably be unrealistic for a host...
Continue readingInitial Business Plan Draft
Chapter 4 – Initial Business Plan Draft Learning Objectives After completing this chapter, you will be able to Develop a comprehensive business plan draft Overview This chapter describes an approach to writing your draft business plan. It also outlines the elements of a comprehensive business plan that can be used as a template for...
Continue readingBusiness Models
Chapter 3 – Business Models Learning Objectives After completing this chapter, you will be able to Describe what a business model is Analyze existing and proposed businesses to determine what business models they are applying and what business models they plan to apply Develop and analyze alternative business models for new entrepreneurial ventures Overview...
Continue readingEssential Initial Research
Chapter 2 – Essential Initial Research Learning Objectives After completing this chapter, you will be able to Apply analytical skills to assess how the nature of the entrepreneurial environment can influence entrepreneurial outcomes Apply the right tools to do impactful analyses at each of the societal, industry, market, and firm levels to evaluate entrepreneurial...
Continue readingDeveloping a Business Plan
Chapter 1 – Developing a Business Plan Learning Objectives After completing this chapter, you will be able to Describe the purposes for business planning Describe common business planning principles Explain common business plan development guidelines and tools List and explain the elements of the business plan development process Explain the purposes of each element...
Continue readingBusiness Plan Development Guide
Business Plan Development Guide Main Body Chapter 1 – Developing a Business Plan Chapter 2 – Essential Initial Research Chapter 3 – Business Models Chapter 4 – Initial Business Plan Draft Chapter 5 – Making the Business Plan Realistic Chapter 6 – Making the Plan Appeal to Stakeholders and Desirable to the Entrepreneur...
Continue reading