OUR PROCESS
We focus on you, your business, your audience and your market…By getting a clear understanding of what you do, your business objectives, the market you are operating in and who you need to reach out to, we can develop a highly informed communications strategy linked to your business objectives.
PHASE CONCEPT
Brief
Idea
Pricing/Budget
PHASE TWO PLANNING
Recruit
Train
Procure
PHASE THREE EXECUTION
Activate
measure
Evaluate
Planning & Management
Schedules and budgets and deadlines, oh my! No need to worry, we’ve got it covered. We’ll draw up a marketing plan that puts your strategy into action and custom-build the perfect team to make it sing. And since we offer balanced and unbiased marketing, you’ll get the right mix of tactics—seamlessly integrated and designed to get the response you want from your target markets.
We’ll build the infrastructure you need to get your marketing done too, filling the gaps in your team and marketing programs—all without adding overhead. Finally, we’ll evaluate effectiveness and make the appropriate adjustments so you can get the best return on your marketing investment.
Creative Execution
Our creative work is bold and brave. Executed seamlessly. And a whole lot of fun. It has to be to break through the clutter and get your brand noticed. Take a look at the list of services available to you
UNDERSTAND
This first phase allows us to go back to basics and get a full understanding of your business, your audience, your objectives, your market and your competitors.
PLAN
This is one of the fundamental areas of the process and is informed by the ‘understanding’ stage. Here we define the strategy, what success will look like and deliver a plan of action to support your business objectives.
DELIVER
After the understanding and planning phases have taken place, we then start to deliver the marketing activity. Either alongside your team or on behalf of your business depending upon how you choose to work with us.
LEARN
One of the key phases throughout the process is learning. Not only about the outcomes generated from the marketing activity but any changes in the business environment you are operating in and the behaviours of your target audiences. This allows us to modify or adapt the strategy and various tactics to ensure we are continuously improving the marketing activity and getting the right results to help improve your business performance.
Startups
If you’re a start-up that wants to save time and money by starting the right way, we’re for you. Since we work with organizations of all sizes, you’re in good company and our work will help you level the playing field with larger, more established players. We’ll be your plug-and-play, pay-as-you-go marketing department so you can focus on all those other things startups need to focus on. Like, everything.
Mid-Sized Companies
If you’re a mid-sized organization that needs to formalize its marketing function but doesn’t want to add overhead, we’re for you. Most companies your size have a smaller, hard-working marketing staff that’s doing all it can to keep up. Strategic marketing planning often gets back-burnered when time-sensitive (but tactical) priorities take precedent. Just say giddyup and we’ll provide all the creative and strategic horsepower your organization needs to deploy strategic, seamless and sustainable marketing–and attain responsible results.
Larger Companies
If you have an established marketing department but are having a difficult time pursuing new niche or seizing opportunities, we’re for you. We know your type. You’re a visionary leader that sees opportunities everywhere, and if you had your druthers, you’d purse ’em all. But your marketing department is buried (probably pursuing other opportunities you’ve uncovered in the past) and there’s simply no bandwidth to take on any new work streams. We can help. We’ll pursue niches and opportunities up the ting-yang. Well, first we’ll help you prioritize the best, most profitable niches and opportunities and then we’ll pursue them up the ring-yang.
