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Here at Brand Activation, we are an assorted collection of specialists possessing a deep understanding across all communication disciplines in a range of sectors. Hailing from different walks of life, we boast four well-integrated hybrid divisions offering a well synced 360° brand solution with our online and offline campaigns.
Since, creativity is the air we breathe, we make sure our progressive approach is fresh, clear and always adding value to our clients experiences. Through our work, we seek to inform, engage and ultimately inspire your audiences. We are an integrated all in one service provider and assure that your stakeholders have a profound and more genuine connections with you and your brand.
Guiding you every step of the way in this evolving marketing jungle, our new-age approach emanating from a single strategic platform will generate a significantly greater return on the brand investments than would be the case with traditional independent executions.
Whatever your business is and whatever your brief is, we are here to fulfill your needs and take you that extra mile!
Who we are?
We at Brand Activation would like to call ourselves The Communicators and a best and Brand Activationzy one at that! What good to have a grand vision and ideas if you cant convey your fabulousness to the world. Brand Activation knows how to do it and do it right for you!
There is no I in our team. It is amazing how much we can and have accomplished as a team. Our leadership team members win and lead our projects. Our clients meet our people they will work with right from the start to finish.
Why Brand Activation?
What makes us different? We are just as good as our last project thats what makes us a class apart! We are always proud of how we work in an effort to put priority to every detail. Our clients find genuine partners in us and we in turn feel like an extension of their team. This gives us a clear understanding of their prime objectives and we go the extra mile to get you there because success is shared. We work together toward a common vision.
Give us a Brand Activationz for PR, Social Media, Events, Personnel or Turn-Key Marketing solutions! You can send us your samples, publications, resumes and other random what not to our head on:
OUR PROCESS
Information first design second. We meet our clients to get their needs and expectations & we research industry and competition to choose appropriate technology, platform and resources. After a good deal we do enter into the web designing process.
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Business Learning Terms
Rented Media: Completing the Paid-Owned-Earned family!!
Posted in Uncategorized
Some of the social platforms, which brands think they own, are actually calling the shot without changing the ownership of platforms. If you are related in any way to digital marketing/digital media, I am sure you would have come across this trinity of media classification: Paid, Owned & Earned. Some of us practically live by this classification every day. But the way media is evolving, I think, the classification needs a relook. Some of the social platforms, which brands think they own, are actually calling the shot without changing the ownership of platforms. As a consequence, brands authority has inconspicuously been moved from being owner to a lessee. Hence, the media also needs to reflect this change, and the apt word for this change is Rented media.
So what is Rented Media?
Media, over which brands have a partial control, would fall under Rented Media classification. What differentiates Rented Media from owned media is the degree of control which brands enjoy over the platform. If a brand has an unconditional control over the media platform, it is classified as Owned Media. A brand website/wap site etc is an example of owned media.
If brand a using a platform where they dont have to pay to be on the platform but the platform is constrained by the terms & conditions of the platform itself, it should be classified under Rented Media. Hence, Facebook would be classified under Rented Media rather than Owned Media, as being classified today. Here are few reasons why I would call it a Rented Media:
1. Organically, posts of a page reach on an average only 16% of the users according to FB. To reach out to more users, brands need to use Sponsored Page post. If the platform was completely owned by a brand, it should organically reach out to people. If people have chosen to like a page, why limit put a limit. First brands pay for people to like their page, and then you have to pay again to make them see your post. Its like using paid media to promote rented media. Sounds like you are living in a rented space than an owing one.
2. FB has issued guidelines for cover pictures of brand pages. If you own the page, use it the way you want. Why should FB define the rules of what is to be put and what is not to be put. Compare this to your website, a really owned medium. You get the difference, dont you!
These are just few points to illustrate why FB pages should be classified under Rented Media than as owned media. Classification of Paid, Owned, Rented and Earned is based on degree of control as well along with ownership. Here is a table which captures the essence of this article.
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