Engage Consumers with One of punes Top pune Companies
As a business, marketing is more complicated than just throwing any advertisement into the public sphere. Corporate competition is fierce in the digital age, and consumers are quick to lose interest among all the noise. At Pune, we offer our creative expertise to help companies plan and deliver strategic brand campaigns that create a real, positive connection with potential customers. Whether this be through an interactive display, experiential marketing, social media strategies, an exhibition at the mall or anything in between, Pune is a boutique agency pune companies rely on to make an impact with activation and get ahead of the competition.
Work with a Team That Understands Your Needs
One of the key elements of our services as one of the leading pune agencies for companies throughout pune is our combination of marketing knowledge and artistic flair. First, we identify what your business stands for and what needs to be achieved as a result of your campaign; from there, we start developing concepts, plan an approach and move on to create eye-catching designs which draw genuine consumer interest to your brand.
Why Choose Us Over Other Agencies?
Unlike other pune agencies in pune, we put the time and energy into your project to achieve a truly compelling result regardless of size or spend. Our team comes to work each and every day with a will to succeed in a diverse, open and collaborative environment, applying creative skills with passion on any project.
Whether you are ready to get started or would just like some more information, we would love to hear from you! Get in touch and one of our friendly, experienced team members will be more than happy to discuss what we can do to meet your needs.
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Business Learning Terms
Consumer Insights
Observing consumer behavior (i.e., what people think, feel and do) provides planners with insights about the consumers life. Whats an insight? A highly significant, unique understanding about the consumer that identifies something important about what they want, feel, need, think or do.
Source: Professor Coal. Consumer Behavior and Advertising. evaeva. Boundless, 06 Jul. 2016. Retrieved 14 Aug. 2016 from https://www.boundless.com/users/353523/textbooks/evaeva/understanding-the-consumer-the-planning-process-527/understanding-the-consumer-the-planning-process-528/consumer-behavior-and-advertising-530-18077/
Source: Professor Coal. Understanding The Consumer + The Planning Process. evaeva. Boundless, 11 Aug. 2016. Retrieved 14 Aug. 2016 from https://www.boundless.com/users/353523/textbooks/evaeva/understanding-the-consumer-the-planning-process-527/understanding-the-consumer-the-planning-process-528/understanding-the-consumer-the-planning-process-529-18076/
Why is it important to identify an insight about your consumer? Because its actionable!
In any given day, consumers make thousands of micro-choices about where to focus their attention and how to satisfy their needs. In capitalistic societies, people seek to maximize their experiences and satisfy their needs through their consumption habits.
People like and dislike things.
People want and dont want things.
Research helps us understand why.
In order to better understand consumers, researchers and planners ask a lot of questions.
How?
How long do we watch TV without changing channels? How many magazines do girls read in a day?
When?
When do people need a car? When do people check their email? When do men shave?
Where?
Where do consumers shop for laundry detergent? Where do teenagers hang out on Friday night?
What?
What flavor ice tea do people prefer? What do people fear about investing?
Why?
Why do people read before they go to bed? Why does it feel so good to drive a clean car? Why do we still use the phone to order pizza?
In general these types of questions are designed to help planners understand peoples feeling, habits, and choices. The answers to these questions assist planners in compiling a comprehensive profile of the target consumer that will ultimately be of use to those creating message content.
If an advertiser has studied their target consumer and determined whats important to them they can create message content that will be meaningful to those consumers. Thats why planners are Meaning Makers! If we understand what consumers want (or need) we can address those needs with advertising.
Snickers crafted an entire campaign around the insight that people arent themselves when hungry. People get moody or grumpy. Theyre off their game or rude.
Source: Professor Coal. Consumer Behavior and Advertising. evaeva. Boundless, 06 Jul. 2016. Retrieved 14 Aug. 2016 from https://www.boundless.com/users/353523/textbooks/evaeva/understanding-the-consumer-the-planning-process-527/understanding-the-consumer-the-planning-process-528/consumer-behavior-and-advertising-530-18077/
Source: Professor Coal. Understanding The Consumer + The Planning Process. evaeva. Boundless, 11 Aug. 2016. Retrieved 14 Aug. 2016 from https://www.boundless.com/users/353523/textbooks/evaeva/understanding-the-consumer-the-planning-process-527/understanding-the-consumer-the-planning-process-528/understanding-the-consumer-the-planning-process-529-18076/
Source: Professor Coal. Understanding The Consumer + The Planning Process. evaeva. Boundless, 11 Aug. 2016. Retrieved 14 Aug. 2016 from https://www.boundless.com/users/353523/textbooks/evaeva/understanding-the-consumer-the-planning-process-527/understanding-the-consumer-the-planning-process-528/understanding-the-consumer-the-planning-process-529-18076/
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