Our Brand Commerce approach ensures we communicate the emotion of the brand, while leveraging the right triggers and motivations to get customers to buy, beyond simply having a price discount. We apply this approach to brands to drive sales both on and offline, crafting promotions that trigger sales at the key decision making moment. We created a promotion for a leading petro-chemical company based on the brand message that drivers save fuel by using their oil; this was driven through to the in-store messaging and POS mechanic, which gave them the chance to win free fuel and continue to experience the benefits of the brand. The promotion covered a full suite of 960 different POS elements, delivered across 32 markets.
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Business Learning Terms
Alternative Arrangements
Business-to-government, consumer-to-consumer, and institutional markets are additional types of marketing channels.
The most common marketing channels are business-to-consumer (B2C) and business-to-business (B2B).
These include business-to-government, consumer-to-consumer, and institutional markets.
This is also known as “public sector marketing” and is somewhat similar to business-to-business transactions.
Institutional markets are very similar to typical business-to-business markets.
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