Brandactivation an integrated agency with a people-first approach
ur starting point is helping our clients to address a behaviour change by reimagining how people experience brands through:
As an agency, weve invested a lot of time in studying and understanding people; enough to know that what they say they do and what they actually do can be two very different things.
Weve learnt that people have at least 14 different types of relationships with brands. We understand the dynamics of those relationships, developing thinking and ideas for brands that tap into the kind of relationships people actually want.
But the really interesting part comes when you join up our behavioural thinking with the work weve done in neuroscience
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Business Learning Terms
Consumer Perception of Communication
Analyzing how consumers access marketing messages can help brands discover consumers’ preferences for how to receive information.
Failure to follow consumers’ changing media preferences can be expensive.
Consumers use a variety of sources, including:
Marketing messages must use the right timing and context to be effective for consumers.
Explain why managing consumer perception is integral to successful marketing communications
Marketing Awareness
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