Services
Event management
Event concept and design
Experiential marketing
Environmental design
Digital integration
Event brand strategy
Over the last six years, Brand Activation has developed a highly structured methodology to concept creation and delivery, recognising the special characteristics each individual brand possess. Our high level of repeat business is largely due to the reliability of this process, as well as our emphasis on quality and accuracy.
At the core of our approach is our ability to assemble a customised project team dedicated to each client and their individual requirements. We have a strong mix of international talent and homegrown communication experts with the experience and capabilities to meet any brief.
We pride ourselves on our ability to offer a completely turnkey service and, have proven competence in managing third party suppliers. At Brand Activation, we take a ‘best of breed’ approach to each project, assembling bespoke teams based on strategic understanding and stylistic considerations.
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Business Learning Terms
Is it really that simple? Consumers are people that consume? On one level, yes. Its that simple. But, people are complex. People are logical. They want to maximize experiences through rational choices. And, people are emotional. They want to drive fast cars and feel sexy. People are logical and emotional. People are Mr. Spock AND Captain Kirk, lol.
People are logical + emotional and our job as advertisers is to understand what motivates them in order to best position our brands to attract consumers.
Heres a little exercise: Where are you right now? In a classroom? Library? Public transit? At home in your room? Res Hall? Driving? Not cool. Okay, look at the people around you. Can you stare at anyone without being noticed? Study someone nearby for a few moments. Watch their habits. Look at them breathing. Watch their eyes blinking. Are they smiling, or lost in thought, or talking? Are they looking at their phones or studying? What are they thinking about? Pizza? Dating? Clothes? School? Work?
People are incredibly fascinating! An entire universe can be found in every individual. Their thoughts, habits, feelings, preferences, culture, rituals, spirituality, lifestyle Thats the whole world wrapped up in one person!
Source: Professor Coal. Consumer Behavior and Advertising. evaeva. Boundless, 06 Jul. 2016. Retrieved 14 Aug. 2016 from https://www.boundless.com/users/353523/textbooks/evaeva/understanding-the-consumer-the-planning-process-527/understanding-the-consumer-the-planning-process-528/consumer-behavior-and-advertising-530-18077/
Source: Professor Coal. Understanding The Consumer + The Planning Process. evaeva. Boundless, 11 Aug. 2016. Retrieved 14 Aug. 2016 from https://www.boundless.com/users/353523/textbooks/evaeva/understanding-the-consumer-the-planning-process-527/understanding-the-consumer-the-planning-process-528/understanding-the-consumer-the-planning-process-529-18076/
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