For all the services Brand Activation provides, one of our most important strengths as a boutique is to provide a comfortable communication platform with our clients making them feel at home and this is the first step in producing great results and long-term business relationships. We make sure your brand is our own!
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Business Learning Terms
Brands and Blogging
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Brands and blogging dont enjoy a marriage made in heaven. Blogs have the power to change behaviour. If your brand is going to blog you need to understand what you want to change about it. This is uncomfortable because brands usually like changing consumer behaviour not the other way round. There are no old or new media there are communications media and social media. Communications media are the natural habitat of brands. Their use of social media is problematic. Social media demand that you trade control for influence. Unless brands are happy with this they should stay out of social media. Just use it to listen to the conversation. Social media is all about conversation. Brands only have a role if they can make the conversation more interesting. Media is only interesting as content distribution vehicle. And increasingly it will be free to use. Measureability of social media is an issue for brands. So far, social media cant be measured so lets stop trying. We have to get comfortable with managing the immeasurable.
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