Our Brand Commerce approach ensures we communicate the emotion of the brand, while leveraging the right triggers and motivations to get customers to buy, beyond simply having a price discount. We apply this approach to brands to drive sales both on and offline, crafting promotions that trigger sales at the key decision making moment. We created a promotion for a leading petro-chemical company based on the brand message that drivers save fuel by using their oil; this was driven through to the in-store messaging and POS mechanic, which gave them the chance to win free fuel and continue to experience the benefits of the brand. The promotion covered a full suite of 960 different POS elements, delivered across 32 markets.
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Business Learning Terms
Getting a product into a retail outlet is no longer enough. It is easy for the customer to oversee your product without any in store branding to make your product stand out. If your brand has the most eye catching location in the store, it ensures that your product comes to the notice of customers.
Mystery Shopping Activities
red bull activation door to door businesses
marketing plan to launch a new product
definition of activate
promotional merchandise ideas marriage event management
promotional products no minimum order