An unconventional medium that guarantees reach, grabs attention and measures appreciation of the consumers. Simple, affordable and extremely effective Ambient Media always has the tendency to earn tremendous media and PR exposure.
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Business Learning Terms
Alternative Arrangements
Business-to-government, consumer-to-consumer, and institutional markets are additional types of marketing channels.
The most common marketing channels are business-to-consumer (B2C) and business-to-business (B2B).
These include business-to-government, consumer-to-consumer, and institutional markets.
This is also known as “public sector marketing” and is somewhat similar to business-to-business transactions.
Institutional markets are very similar to typical business-to-business markets.
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