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A dynamic, profitable and effective activity that uses the POWER OF BRANDS. We identify the perfect match for your brand, cross promote it with an equally influential or complementary brand. The result:

° Access to a new database
° Total brand engagement
° Monopoly of exposure within category
° Trial possibility
° No zapping and no rental cost

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Business Learning Terms

Business Marketing

Business marketing is the practice of organizations facilitating the sale of their products or services to other companies or organizations.

Business marketing is the practice of individuals or organizations—including commercial businesses—facilitating the sale of their products or services to other companies or organizations that in turn resell them, use them as components in products or services they offer, or use them to support their operations.
Also known as industrial marketing, business marketing is also called business-to-business marketing, or B2B marketing, for short.
Business-to-business (B2B) markets differ from business-to-consumer (B2C) markets in many ways.
But think of all the transactions Dell had to go through to sell you that one computer.

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