Brand Activation Company is a Pune based agency with its main offices located in Mumbai.
We create memorable , dynamic brand experience anywhere in Maharashtra a customer engages your Brand thereby securing brand affinity, loyalty as well as increase of sales. Our events based marketing strategies are well thought out and executed to create positive impact on the buying habits of the customer.
We implement a proven model for evaluating experiential programs: using a set of qualitative and quantitative techniques to identify the level of business opportunity created the impact on the brand affinity, relationship impact and the quality of experience.
Work at setting your brand apart in your customers minds through product and brand specific activities that are tailored to your target market.
Work at stimulating buying by ensuring that we put forward information that is relevant to the target market
Create engaging, powerful and fun marketing experiences
Deliver brand messages effectively by engaging media, specific to the target market.
Ignite passion for our clients brand, product and event
Ideas generation and execution
We book and secure acts, venues and vendors that speak positively and accurately to the character of your brand, be it, fun, artistic, athletic, sophisticated
Influence a movement towards your goals via creatively themed events that target your customers
Engineer experiences that have been said to attract life-long loyalty to a clients brand
Want to know what we think about stuff? Well, pull up a chair and pour yourself a skinny latte (or whatever your poison is). Here are a few thoughts on things that are important to us from people who are important to what makes us tick.
Want to know more? Just pick up the phone, suggest a date in the diary and any one of us would be only too happy to have a chat over a cuppa
We’ve brought together an eclectic group of people under one roof. The magic comes in creating a team who don’t just work effectively together but push, challenge and direct each other – collectively taking our thinking to new and exciting places, with each adding a different flavour or perspective to our creative output.
AGENCY LEADERSHIP TEAM
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Business Learning Terms
Social Media: Are Clients Suffering From Myopia?
Posted in Uncategorized
There is hardly any marketer who does not talk about need to leverage Social Media for their brand. So much so that some have added another P (Participation) in already existing 4 Ps. It sounds really nice to hear clients speaking about social media. But when it comes to implementing the campaigns, they are back to square one. Most of the clients are doing online campaigns either because their competitors are doing it or because internet is probably the most measurable medium. Most of the times strategic thought is missing. Clients still create fire on not been able to see their ad on sites. When we broach the Social Media topic, clients by default assume its also as measurable as their banner campaign which unfortunately is not the case. Conversations can only be felt. They cant be measured. But clients are still number driven thanks to traditional media. Despite my efforts in explaining them that its not a number game, they agree to all points but at the end still ask for numbers. My client believes in making a community for every campaign they do. The campaign duration is usually one month. What makes it worse is when client doubts if anything is happening on social media coz the client is not able to see anything. It does not end here. No one from MARCOM/Brand team joined the community to drive the community. Campaign is over, so is the community. Client is of the opinion that if a community does not have atleast 800+ in a month, the campaign is a flop. All conversations in the community were discounted. Is this what is social media known for? This is the case with one of Worlds best brand in India.
Its clearly a case of clients failing to appreciate the strengths of respective mediums. Using any media for the sake of using it will not benefit the brand in anyway. My advice, trust the agency if as a client you are not sure about Social Media. Work with the agency and learn. Agencies know as much as clients do, if not more.
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