Brand Activation Company is a Pune based agency with its main offices located in Mumbai.
We create memorable , dynamic brand experience anywhere in Maharashtra a customer engages your Brand thereby securing brand affinity, loyalty as well as increase of sales. Our events based marketing strategies are well thought out and executed to create positive impact on the buying habits of the customer.
We implement a proven model for evaluating experiential programs: using a set of qualitative and quantitative techniques to identify the level of business opportunity created the impact on the brand affinity, relationship impact and the quality of experience.
Work at setting your brand apart in your customers minds through product and brand specific activities that are tailored to your target market.
Work at stimulating buying by ensuring that we put forward information that is relevant to the target market
Create engaging, powerful and fun marketing experiences
Deliver brand messages effectively by engaging media, specific to the target market.
Ignite passion for our clients brand, product and event
Ideas generation and execution
We book and secure acts, venues and vendors that speak positively and accurately to the character of your brand, be it, fun, artistic, athletic, sophisticated
Influence a movement towards your goals via creatively themed events that target your customers
Engineer experiences that have been said to attract life-long loyalty to a clients brand
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Business Learning Terms
It’s about engaging consumers at an emotional level and driving them to take action.
Brand Activation a relatively new “term” in the industry, there is much debate around the exact definition of Brand Activation. It’s pretty simple really; it’s all about bringing the spirit of brands to life. The objective of Brand Activation is to make brands active in their markets, building their reputations along with results. Most fundamentally, brand activation contributes in creating trust between the customer, the society and the brand (i.e. company). And trust is one of the key factors to create loyalty between consumers and brands.
Brand Activation a natural step in the evolution of the Brands
Brand Activation, is the Marketing/Brand activity that enables the consumers to live the life in the Brand Way.
every brand has a core identity and extended identity. the brand also stands for proposition. You take the brand identity and the proposition and blending those two you develop a brand activity/program in which the consumers get to live their life in the way the brand promises life to be.
Lets have an example to clarify brand activation.
Example can be the LUX beauty contest. Lux is a beauty soap. its proposition is to increase your beauty and the brand personality is the young sucessful beautiful women. the brand idnetifies itself with beautiful celebrities, i.e. film stars like Aishwaria Rai of India. combining all these brand elements you develop and implement Lux beauty contest. you select the most beautiful girl of the nation and she gets her crown from Ash. She wins loads of prizes from LUx, gets her cosmetics and other beauty products courtsey of Lux and lastly she gets selected for the new-face of next upoming film of Yash Chopra as the new debutant. If she really can prove herself then the tinsel-world is all hers and she becomes a STAR.
so you are taking an ordinary girl and making her a star courtsey of Lux. this is Lux Brand Activation. Making one girl live the life in the Lux way while stimulating the aspirations of million other girls, who dreams to be the star. they start to think “if she can be star why not me”. Well not every girl who uses Lux becomes star but they strive to be.
at the end of the day, all this is done to increase brand sales, awareness and loyalty.
have a look at some interesting Brand Activations in the recent times
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