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Business Learning Terms
Goals of Consumer Market Research
If the consumer market research demonstrates that consumers do in fact have an unsatisfied need for a cheese that could replace the product they are currently consuming in Latin America, the company could go ahead and develop the cheese product.
It is also important to note that consumer market research is not directly synonymous with marketing research.
The ultimate goal of consumer research is to serve as the voice of the consumer.
Identify which consumer needs are important and whether the needs are being met by current products
If the consumer market research demonstrates that consumers do in fact have an unsatisfied need for a cheese that could replace the product they are currently consuming in Latin America, the company could go ahead and develop the cheese product.
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