Direct Response Marketing event And Atl Programs agent in pune

Brand Activation Company is a Pune based agency with its main offices located in Mumbai.
We Do In-store activations, ,Out-store activations ,Shopping malls & Strip Malls, ,Wholesales & Bottom end retail,University Campuses & Colleges,Hot spots activations,Activations,Brand Activation,Btl Activation,Atl Activation,Brand Promotions,Promotions, ,Mystery Shop programs,,Trade Marketing ,Promotional Marketing”
Staffing support for Contract Staffing,Temporary Staffing,Sales Team,Marketing Team,Telemarketing Team,Fieldwork Team,Data Collection Team,Mystery shoppers,Promotional branding Team,Brand Ambassadors,Hostess Staff,Exhibition Staff,Hospitality Staff,In-store Sampling,Leaflet & Product Delivery,Brand ambassadors,Event photographers,Promoters,Activation managers,Hostesses/Hosts,Front of house staff,Registration staff,Promotional models,Bartenders,Waiters,Models,Extras worker,Hospitality Staff
We create memorable , dynamic brand experience anywhere in Maharashtra a customer engages your Brand thereby securing brand affinity, loyalty as well as increase of sales. Our events based marketing strategies are well thought out and executed to create positive impact on the buying habits of the customer.
We implement a proven model for evaluating experiential programs: using a set of qualitative and quantitative techniques to identify the level of business opportunity created the impact on the brand affinity, relationship impact and the quality of experience.

Work at setting your brand apart in your customers’ minds through product and brand specific activities that are tailored to your target market.
Work at stimulating buying by ensuring that we put forward information that is relevant to the target market
Create engaging, powerful and fun marketing experiences
Deliver brand messages effectively by engaging media, specific to the target market.
Ignite passion for our client’s brand, product and event

Ideas generation and execution
We book and secure acts, venues and vendors that speak positively and accurately to the character of your brand, be it, fun, artistic, athletic, sophisticated
Influence a movement towards your goals via creatively themed events that target your customers
Engineer experiences that have been said to attract life-long loyalty to a client’s brand

Want to know what we think about stuff? Well, pull up a chair and pour yourself a skinny latte (or whatever your poison is). Here are a few thoughts on things that are important to us from people who are important to what makes us tick.
Want to know more? Just pick up the phone, suggest a date in the diary and any one of us would be only too happy to have a chat over a cuppa…
We’ve brought together an eclectic group of people under one roof. The magic comes in creating a team who don’t just work effectively together but push, challenge and direct each other – collectively taking our thinking to new and exciting places, with each adding a different flavour or perspective to our creative output.
AGENCY LEADERSHIP TEAM

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3 Key Considerations You Need To Mind While Developing Social Campaigns

Posted in Social Media

Having executed a lot of campaigns in social space, there seems to be a few common points which do not get due consideration from brands. Here are 3 such things, which if get due consideration, can really change the way social campaigns are assessed:

1. Tactical Campaigns Versus Strategic Campaigns: Are you running a tactical campaign like discount promo or buy early etc. The primary objectives are either to drive immediate sales or to acquire brand fans in the hope that they would buy in future. Strategically used Social media campaigns propagate an idea designed to enhance the appeal and reputation of a brand.  This gives rise to the second point of evaluation period.
2. Length of campaigns & evaluation: Generally, there is a distinction in the evaluation timeframe of tactical campaigns (short duration) and strategic campaigns (long duration). Social media campaigns tend be measured over a period of 0-3 maximum duration. It may be sufficient period if your objective it to reach out to maximum universe assuming you have spent sufficiently. But if the campaign objective is loyalty or changing attitudes/behaviors, it may not be a good duration. Also, tactical promotions may make your brand more price elastic whereas strategic approach may help you make your brand less vulnerable to price elasticity.
3. Measurement: Counting Likes, Tweets & Earned Media ROI:
1. Likes: This is the most abused measurement for FB campaigns. There is no harm in acquiring fans/likes as long as you know what they resulting into for your business. If you don’t understand this connection, you are wasting company’s money.
2. Tweets: Pure no. of tweet number has a little value. Value of a tweet should be looked from various angles like who tweeted, is it positive or negative, how many re-tweets, how many replies, how many people is it reaching out to etc.
3. Earned Impression(ROI): This is what I call ‘feel good’ metrics which has little relevance. Millions of exposures in social and putting a dollar value of them is something which needs to be put in some context to make any sense out of it. What are these millions impressions resulting into? Are they driving more action on your site/page?

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