Branding and Brand Building
Business to business branding matters. B2B brands may not be as exciting as B2C, but there is a lot riding on them.
B2B MARKETING SERVICES
DETERMINE YOUR DESTINATION
ALIGN YOUR BUSINESS
Communication Plans
Marketing Planning
Public Relations
Strategic Research
DRIVE YOUR SALES
Collateral
Sales Presentations
Sales Tools
Trade Shows
MARKET YOUR PRODUCTS
Branding
Content Marketing
Digital Marketing
Direct Marketing
Email Marketing
Graphic Design
Mobile Marketing
Search Engine Optimization (SEO)
Social Media Marketing
Website Development
Business Marketing Companies
A strong brand and a solid branding strategy are critical to the success of your B2B company. But because of the complexity of most B2B products and services, a business-to-business brand can be difficult to establish and understand.
And there is much more riding on a B2B purchaseif someone buys a box of cereal they dont like, theyre only out a couple of dollars. But if a manufacturer buys the wrong piece of equipment, it can have a negative impact on their business for years. Branding and branding strategy help your prospective customers understand why your product and service is better/safer/faster/more reliable than your competitors.
B2B branding: more than just a logo
Emerging Marketing understands that business to business companies face different, more difficult branding challenges than companies that sell to consumers. How you address these challenges can make or break your B2B brand:
B2B customers buy for their organization, not for themselves.
To win their business and their loyalty, your brand story needs to address value-driven issues like profitability and productivity. Yet you should not overlook emotion as a motivating factor of B2B buyersyour brand should elicit confidence and trust, to help them know theyre making the right decision when they buy from you.
B2B products and services are more complicated.
Your brand voice must cut through the complexity so that your prospects understand what you have to offer that your competitors dont. A strong, clear brand voice is the key to finding qualified prospectsand to helping them find you.
The B2B sales cycle is longer.
A good brand strategy will ensure consistency throughout the multiple touch points of the extended B2B sales cycle, and will also enable you to target your brand message to multiple stakeholders.
Ready to get started on your branding?
We identify and address not only the branding challenges that are unique to the B2B market, but also those that are unique to each client. Let us help you build a customized B2B strategy that will align your business, drive your sales and effectively market your products.
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