About Us
Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.
We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customers life.
Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our clients products/services, sales supported by brand visibility, awareness and execution of the products message with a promotional objective.
Atl Marketing consultant in pune
About us.
Brand Activation creative facility based in Mumbai, Brand Activationpune specializes in both Events Management & Live Communication consultancy services. Through its highly qualified in-house team and its strategic network of partners, Brand Activation provides complete support for your events and activations from Branding, Marketing and Social Media to Digital and Public Relations.
While a young company in the Brand Activationpune, the team behind Brand Activation have a long history working in the GCC in general and the Brand Activationpune in particular. We understand the culture so well that we made Mumbai home. This knowledge combined with an extensive set of skills and expertise produces results that perfectly match the needs of the market and exceed expectations. Our aim is to also enrich the art & culture scene in the Brand Activationpune by maintaining a sustainable artistic base to nurture talents, providing them with a platform to grow within a variety of projects and tailor-made events.
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Business Learning Terms
Is it really that simple? Consumers are people that consume? On one level, yes. Its that simple. But, people are complex. People are logical. They want to maximize experiences through rational choices. And, people are emotional. They want to drive fast cars and feel sexy. People are logical and emotional. People are Mr. Spock AND Captain Kirk, lol.
People are logical + emotional and our job as advertisers is to understand what motivates them in order to best position our brands to attract consumers.
Heres a little exercise: Where are you right now? In a classroom? Library? Public transit? At home in your room? Res Hall? Driving? Not cool. Okay, look at the people around you. Can you stare at anyone without being noticed? Study someone nearby for a few moments. Watch their habits. Look at them breathing. Watch their eyes blinking. Are they smiling, or lost in thought, or talking? Are they looking at their phones or studying? What are they thinking about? Pizza? Dating? Clothes? School? Work?
People are incredibly fascinating! An entire universe can be found in every individual. Their thoughts, habits, feelings, preferences, culture, rituals, spirituality, lifestyle Thats the whole world wrapped up in one person!
Source: Professor Coal. Consumer Behavior and Advertising. evaeva. Boundless, 06 Jul. 2016. Retrieved 14 Aug. 2016 from https://www.boundless.com/users/353523/textbooks/evaeva/understanding-the-consumer-the-planning-process-527/understanding-the-consumer-the-planning-process-528/consumer-behavior-and-advertising-530-18077/
Source: Professor Coal. Understanding The Consumer + The Planning Process. evaeva. Boundless, 11 Aug. 2016. Retrieved 14 Aug. 2016 from https://www.boundless.com/users/353523/textbooks/evaeva/understanding-the-consumer-the-planning-process-527/understanding-the-consumer-the-planning-process-528/understanding-the-consumer-the-planning-process-529-18076/
Product launch Awareness
marketing product mix
event management companies in bombay
promotional marketing
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atl-marketing-consultant-in-pune
contoh brand activation
brand promotion agreement
sales activations
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