About Us
Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.
We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customers life.
Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our clients products/services, sales supported by brand visibility, awareness and execution of the products message with a promotional objective.
Differentiators
Differentiators
360 degree strategic plan
360 degree strategic plan with on-ground translation abilities
We are one of rare agencies having right blend of strategic planning and on-ground translation abilities which is possible only by a team of experienced and talented people behind the show who work day in day out on projects strategically and operationally. Every brief or problem is treated with utmost attention and care formulating an overall integrated marketing plan encompassing every aspect to give you a cutting edge solution with higher return and impact.
While planning we consider every aspect of marketing like brand activation, amplification through several mediums like postering, bannering, van announcement, pre campaign, sms blast, IVR, Musical Jingle, Video, Educational and infotainment games, Call centre, Outdoors, Ambient media, Radio and Digital integration etc.
Cutting-edge Marketing models for better efficiency and productivity
We believe in seeing business problems with different perspectives which brings us solution with a difference. We have innovated many models for addressing business problems related to handling leads coming from different sources for better conversions, aligning sales people for better productivity, handling customer grievances perfectly, increasing repeat sales, developing and maintaining relationship with trade partners, creating emotional bond with channel partners etc.
Looking at the problem of business our team is able to sense and plug in wherever required. Apart from our existing developed models we can come up with right and customized model to fit the bill. Right solution not only provides you immediate peace of mind but increases efficiency and productivity of your system multifold which brings long term advantage and value to the organization.
Cutting-edge Marketing models-min
Reporting with analytical reporting-min
Reporting with analytical inputs for speedy actions
Now in the age of Big data & analytic marketing if we dont behave in tune with it would be unjustifiable. If you opt for our real time reporting system you would be able to access realtime reporting on our dedicated web access where you can easily fetch data of your team, pics of activity, through which you can easily figure out deviations if any poping up in the campaign against set plan.
Corrective measures can be taken up immediately if you find any disconnect or modification in modus operandi can be done for better outcomes. Data coming from campaigns can be quickly analyzed and course correction can be taken as remedial approach. Comparisons can be done of different teams with set parameters like leads generated, distance travelled, crowd gathered, gift distributed, engagements done, pre publicity done, towns, villages covered, sales done, current location mapping etc.
You will be able to line up your resources and team accordingly which would definitely save you cost, energy and time.
Right blend of New age thinking, old age maturity
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differentiators
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