About Us
Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.
We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customers life.
Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our clients products/services, sales supported by brand visibility, awareness and execution of the products message with a promotional objective.
Strategic Insights & Planning
Strategic Insights & Planning
We develop surround sound marketing solutions designed to convert consumers into shoppers.
Our insight and planning services are inclusive of:
Performance Optimizing Platforms
Campaign Concept and Planning Development
Product & Category Analysis
Consumer Profiling & Insight
Cultural & Marketing
Trend Analysis
Consumer Promotion
Fully customizable programs, designed to optimize the experience around your target consumer both offline and online.
Sweepstakes and Contests
Mobile Campaigns
FB Chats, Twitter Parties & More
Instant Win and Spin-To-Win Games
Loyalty Marketing
Rebate Programs
Cause Marketing Initiatives
Advergames
Newsletters, E-Cards, QR Codes
On-Pack Promotions
Prize Procurement & Fulfillment
Rules Administration
We deliver all this and so much more!
Experiential
We create measured experiences that strategically align, inspire and connect target consumers with your brand.
Complete project management
Nationwide/regional scope
Sampling & demonstrations
Mobile displays and touring systems
Sponsorship activation
Sports marketing
Grassroots activation
Guerilla marketing
Live engagement & drive to web
Nightlife/College marketing
Mobile cell marketing
In-store activation
Inventory mgmt./warehousing
Research/measurement analytics
Our expert team of Field Marketing Managers ensures the Brand message is delivered on point, with personality and professionalism and that all aspects of the branded experience are executed flawlessly.
In-Store Activation
Effective shopper marketing applications designed to not only strengthen a brands relationship with the in-store shopper but key customers as well.
Brand-to-brand tie-ins
Multibrand tie-ins
Coupon and sampling programs
Partnership procurement
E-commerce applications
Account specific programming
POS design and production
Digital
We embed a digital lens into every solution and translate industry insights and promotional strategies into functional and engaging online activation to match any Brand need.
Web / Mobile Design & Development
Digital Strategies & Technology
User Interface Design and Development
Mobile Strategy, Design and Development
Content Development
Information Architecture
SEO / SEM / AdTech
Custom Application Development
E-Commerce
Electronic Communications
Business Solutions / Dashboards / CMS
Database Planning & Management
Hosting & Server Configuration
Digital and Social Media Execution
Digital Marketing Planning & Support
Custom Social Media Design and Development
Social Listening
Banner Ad Campaigns
HTML Email Creation & Distribution
Electronic Newsletter Creation & Distribution
Client Support Tools
Program Measurement & Reporting
Analytics Reporting
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