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About Us
Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.
We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customers life.
Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our clients products/services, sales supported by brand visibility, awareness and execution of the products message with a promotional objective.
Atl Awareness Outsourcing firm in mumbai
Brand Activation DG is your one stop solution to your brands digital look and feel. Our team understands your identity and effectively communicates it in the digital space with the suitable human element, to reach the right clients and target audience that will achieve your Gulf IT Innovations provides you with a strategically designed and branded web presence, based on sound technical and creative solutions. Its just enough to have an online presence anymore in the highly competitive world of Internet. The key lies in determining that your Website is able to effectively mobilize a high ROI (return on investment) and improve the way you and your clients interact. We are a professional web services agency based in Abu Dhabi, pune, providing a wide range of online solutions to businesses of all sizes, in all industries. We are powered with the best talent and most modern technology for online solutions. Our highly competitive rates will enable your businesss site to dramatically improve while keeping consideration of your budget.business goals, and more importantly give you the unique impact and positioning needed in the long term.
We cover digital services across various domains including but not limited to digital marketing, social media management, mobile application development, marketing campaign and strategies, web development, Facebook applications development and graphic design. With the experience and reputation that has come to depend on our team for such solutions there is no project that is too small, or too big.
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Business Learning Terms
Digital 2014: Make Your Digital Planning Effective!!
Posted in Uncategorized
Engagement: One of the most abused word of past few years. Everyone has made a lot of money of it. In 2014, please define what exactly it means for you. Engagement is not an objective; it is a means to achieve your objective.
Measurement: If you have been waiting for a magic wand, its unlikely to come in 2014 too. Start investing in what matters to you most. Setting the right expectations is the key. Review duration of evaluation as well. If you want to change attitudes/behaviors, one month evaluation may not be enough, especially if you are doing it on social. Stop talking in the air; get to work
Mobile: Sad news, 2014 may not be a year of the mobile. So, please start using it, testing it, measuring it, refining it. Things are just plain digital. Think how you can use mobile as part of your marketing mix than just media mix. Mobile may have huge (may be highest reach), people are not dying to interact with you on such a personal platform.
Move beyond being a SANTA CLAUS: Like me and you can win an iPad. If you have been doing similar things, how long can you afford to do this? Strive for a better and a genuine relationship. Gratify the genuine brand lovers.
Benchmarking: If you have been complaining about not having enough or no benchmarks in the industry or for your category, you may see more of benchmarks coming through. But dont wait for it. Create your own benchmarks instead of looking outside. Averaging yourself out with others is the biggest mistake one can make in digital.
Mobile Site or Responsive Website: Responsive website is good. Its the bare minimum. But a responsive design does not necessarily mean it delivers good experience. Go for a full fledged mobile site when it warrants the need.
Testing: Test, test and test. Fail fast, learn quickly & adapt fast.
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