College Activition Supplier in mumbai

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About Us

Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.

We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customer’s life.

Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our client’s products/services, sales supported by brand visibility, awareness and execution of the product’s message with a promotional objective.

 

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our clients

It is our goal and objective to deliver prominence and differentiation to
our client’s brand through creativity, dedication and passion. We are always driven
to contributing to our clients brand and business.
Experiential
SWEETWATER manages experiential campaigns and activations for the world’s biggest brands. Our expertise and services cover all aspects including:

Complete event services solutions
Roadshows and promotions
Retail and POS marketing
Sponsorship and communication platform development
Entertainment and Opinion Leader Marketing
Local, Regional and International Conference Management

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Business Learning Terms

Brands and Blogging

Posted in Uncategorized

Brands and blogging don’t enjoy a marriage made in heaven. Blogs have the power to change behaviour. If your brand is going to blog you need to understand what you want to change about it. This is uncomfortable because brands usually like changing consumer behaviour not the other way round. There are no ‘old’ or ‘new’ media – there are communications media and social media. Communications media are the natural habitat of brands. Their use of social media is problematic. Social media demand that you trade control for influence. Unless brands are happy with this they should stay out of social media.  Just use it to listen to the conversation. Social media is all about conversation. Brands only have a role if they can make the conversation more interesting. Media is only interesting as content distribution vehicle. And increasingly it will be free to use. Measureability of social media is an issue for brands. So far, social media can’t be measured so lets stop trying. We have to get comfortable with managing the immeasurable.

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