We change the way people connect.

Fulcrum is a full-service Offline Promotion Agency , btl marketing agency located in mumbai. We specialize in Offline Marketing, Fieldwork Marketing, Outdoor Advertising, van advertising, radio advertising, print advertising, trade show marketing, and direct mail advertising.

Who We Are

We’re continually looking for innovative, disruptive solutions to support our clients’ sales and marketing efforts.

WHY WE ARE DIFFERENT

What differs mediocrity and excellence among online marketing agencies are the people who take care of the daily campaign management, the support they get from external pros, the tools with which they work, and the motivation they have. We believe it’s all about people. At Fulcrum, we work with senior marketers, we get direct support to client, we use state-of-the-art marketing team and tools, and we all own shares. This mix is the secret sauce of our long-term commitment, motivation and highend services.

We primarily work with small businesses, startups, and corporations in the india.

HOW WE WORK

First of all, we get to know your business. We revise all your web analytics and measurements, improve them if needed. Then we strategized, execute and iterate. Upon finding the sweet spots, we start scaling up to generate the highest possible return for your business. We can start from zero or improve your existing campaigns.

ARE YOU STRUGGLING WITH YOUR MARKETING?

We Want to Hear About it

Please, let us know your name, email address, your website domain and a short briefing on what field you are looking for digital marketing solutions.

Contact Us : Offline Marketing Agency

Our Marketing and Communications Services

We deliver creative and design for everything from brochures to postcards, fliers, direct mail, presentations/slides, white papers, newsletters, case studies, product sheets, video scripts, event collateral, posters and more — anything you put ‘pen to paper’.
This includes the planning, writing and distribution of public relations campaigns that support our clients’ strategic business goals.

Marketing Agency

Offer branding and creative capabilities.
Knowledge of industry and customer.
Provide strategic thinking to integrate your message across all marketing material.
Emphasize content and storytelling that attracts, converts and retains customers.
Focus on business growth and revenue.
Measure success with analytics.
Passionate about what we do.

we help you enter international markets with strategic planning and operational execution. We have been running marketing campaigns in 20+ City.

You excel in your business. We excel in selling your services, products online.

Experiential Marketing

Bring your brand to life through unforgettable experiential marketing activations.

Audience

Through experiential marketing, you are able to target, engage and build communities among your primary audience. Create a multi-sensory brand experience for your customer, which puts your company at the forefront.

Environment

Create an activation that is driven by environmental design. Through experiential marketing, you are able to build meaningful ways for your consumers to connect with your brand and one another.

experiential marketing activations and Event Staffing is a trusted leader in the experiential marketing staffing industry. Experience the difference. Experience the difference.

Brand Ambassadors
Team Leads
Promo Street Teams
Tradeshow Models/Hosts
Guerilla Marketers
Product Demonstrators
Nationwide Tours
Greeters/Hosts

Costume Characters
Salespeople
Emcees
fieldwork marketing team
Promotional Models
In-Store Demonstrators
KYC Team
Retail Sale Team
Survey Team

Brand promotions

Define your brand, tell your story.

Your brand is much more than just a name, let everyone know.

Defining your brand allows you to define your company’s story for customers and potential clients. Fulcrum Marketing can help you tell your story – whether you are a start-up insurance agency, an agency that wants to refresh its brand, Manufacturer or Wholesaler with a new product launch, or a vendor looking to reposition itself in the industry.

Out To Us When:

Launching a new company or a new line of products or services
Developing a new platform
Undergoing a brand merger or acquisition

Our Services

Brand Positioning. We’ll discuss with you in detail your culture, talent, strengths, objectives – where you are today and where you want to be in the future and much more – to develop brand positioning that will serve as the foundation for our creative concepts. Our discussion will serve as an internal assessment of your company, its competitive landscape, target segments, brand benefit and brand attributes.
Unique Brand Name/Graphic Identity. Once we finalize the positioning statement, we will begin developing the new brand identity for your company and/or programs or products. We will present several alternative names and graphic options.
Brand Manual/Visual Identity Standards. These standards provide direction for developing and designing communications that are fully aligned with the brand. The manual will outline best practices for the use of our visual identity elements, including: signature, color, typography and imagery. The consistent application of the identity, including the signature, typeface, color and layout is essential in building a strong presentation of the brand throughout all materials.
Collateral Creative. This includes creative, design, copy and production of marketing material – from letterhead to brochures, ads, product sheets, direct mail, email marketing ads, newsletters, presentations, proposal templates and more.

Our 15 years of experience in the insurance industry and our active pulse on how the industry is changing gives us unique insight in developing strong brand positioning to reach today’s businesses and consumers and set companies apart from the rest. agencies, wholesalers and Manufacturerhave turned to us to help them position and further enhance their stake in the marketplace. We can do the same for you.

STARTUP MARKETING SERVICES

We know how hard it is to start a business. We also know that there are no payoffs at the end of an easy road. We are here to make that major task that little bit lighter on your shoulders.

They know their weaknesses. They assign and trust the best minds in the field to deliver where they cannot. We are those minds. We can transform your one-page marketing plan into a fully-fledged, world wide, marketing strategy.

You can place your trust our in professional, highly experienced team to bring your vision to the future, to digitize your ideas and spread them across the world.
We don’t just minimize your costs with our tailored strategy, we also help you scale with a lean Startup mindset.

We know how important budget is, we know the vitality of sales and brand recognition at this crucial phase, and we also know that it takes time to find the perfect strategy

We work hand-in-hand with our clients to develop digital solutions driven by the knowledge of their business and our interactive expertise. With a strong emphasis on both quantitative and qualitative research, our recommendations are always backed by data-driven insights and developed for a long-term growth strategy.

The secret to our success is the right balance of art and technology, insight and planning, strategy and execution — all working together to create a seamless, inspired, and memorable online experience.

How do we work?

We know that scalability, flexibility, and measurability are gospel in marketing effectiveness. But the best relationships between agencies and their clients are built on trust. To get to this point, we go by a few house rules: