Who we are?
Brand Activation is a BTL agency based in pune with experienced staff who passionately integrates a wide range of precision strategies and tactics to achieve broad and measurable marketing objectives. Over time we have learnt how to scrutinize the little details whilst looking at the bigger picture.
Holding a vast range of experience within the fields of events and promotions, Brand Activation strives towards flawless execution in experiential marketing campaigns on both, a nationwide and a regional scale.
Implementation of any size of campaign is at utmost importance to us at Brand Activation, since a small or large campaign isnt given preference based on numbers. Being a small and passionate team, we consider each client as vital to our thriving business, and are at their beck and call 24 hours a day, 365 days a year!
Before taking on a project, we ensure we do our homework! We take the time to fully understand your campaigns objectives, and take proactive initiatives to conduct market research on your competitors. We carefully then work on a plan delivering the highest output and selection of your promotional staff is done in alignment of the campaigns objectives. In accordance, our lead teams give us a competitive edge within the market, and planning and implementation of campaigns has now become our forte.
At Brand Activation, we have a grand selection of gorgeous, outgoing, experienced and intelligent staff on our records. Not only do our promoters take your breath away, but our team takes the time and effort to understand the insights of each project, developing attachments to the brand they are working on with dedication and excitement.
Whether you need promoters to promoter in-store, models to grace the catwalk, dazzle in photo shoots or bring activations alive with a professional and enthusiastic team, we have staff covering every corner of pune with all the pre-requisites to ensure that your road show/event is a resounding success.
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Business Learning Terms
Mobile Search: Is it a next big thing?
Posted in Digital Media Planning & Strategy
A week ago, I came across an interesting article on Mobile Search. It prompted me to explore this topic a little further and put it up on my blog for further discussion. Mobile search probably is the next significant value creation opportunities for mobile operators around the world. According to Mobile Marketing Association, nearly 2 billion global mobile devices users are poised to use it as a primary means of accessing information. Now lets look at how Mobile Search differs from Internet (read PC) Search
Mobile devices are always on and always available.
Call completion can directly connect you with marketers.
Mobile search is coupled with immediate purchase intention.
PCs come with big screen which can show multiple search results with lot more detailed information as compared to small screen of a Mobile.
PCs have large and much comfortable pointing tools like mouse, touchpad as compared to a mobile device which usually has a compact keypad.
Internet search will always cover broad category searches than mobile. I think mobile search will be useful in finding out VAS services like wallpapers, ring tones etc and Mobile search will be very handy when it comes to local search e.g. finding information about local addresses, and local restaurants etc while traveling will be a huge plus for mobile search. But mobile has a solid advantage over internet which is personal Now what does this mean? This means more relevant results pertaining to their users demographics, behaviour patterns and personal interests. Am sure this would more opportunities for operators to make money. I dont know how exactly they would leverage this. Another thing that I wanted to explore is the difference in the role of Mobile Search and Internet (PC) Search in Purchase Cycle. Though there is no quantifiable proof to it, but I still feel that mobile search is more likely to result in immediate action (enquiry/sale) than internet search. Probability of users searching for brand related keywords might be higher than generic ones. Also, we might see some new metrics in case of Mobile Search in addition to PPC. Mobile Search might see performance driven metric. Mobile search is still very new especially in India. But with more no of people using mobile internet than pc in India, it presents various opportunities to marketers, operators and surely for mobile users.
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