PR
Our clients range from small to large and from the well-known super brands to those that are well on their way to becoming famous in their own right. We love working with them all, and are proud of the work weve done with and for them.
We at Brand Activation believe that the future is bright, and that PR as a discipline will continue to grow. Conversely, if you want us to work for you or if youd like to pick our brains on what we could do for your brand give us a call. We promise to blow you away with our creativity and reach.
Out Credentials
We are proud to have built a reputation for being incredibly effective, creative, easy to work with and great value for money.
Theres nothing we like more than a challenge, no matter how large or small. We get the biggest buzz finding new ways to engage, drive loyalty, interest and sales for our clients
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Business Learning Terms
Brands + Relationships
Bring to mind the relationships in your life: friends, family, significant others, classmates, co-workers. The word relationship is rooted in the word relate: to connect, to form association. Brands want to connect with consumers. As the brands primary communication channel, advertising facilitates this connection. A single ad can start a conversation with a consumer, which can lead to a relationship. Yes, advertising is that powerful! Advertising opens a channel between consumer and brand in hopes of connecting them.
Source: Professor Coal. Consumer Behavior and Advertising. evaeva. Boundless, 06 Jul. 2016. Retrieved 14 Aug. 2016 from https://www.boundless.com/users/353523/textbooks/evaeva/understanding-the-consumer-the-planning-process-527/understanding-the-consumer-the-planning-process-528/consumer-behavior-and-advertising-530-18077/
Source: Professor Coal. Understanding The Consumer + The Planning Process. evaeva. Boundless, 11 Aug. 2016. Retrieved 14 Aug. 2016 from https://www.boundless.com/users/353523/textbooks/evaeva/understanding-the-consumer-the-planning-process-527/understanding-the-consumer-the-planning-process-528/understanding-the-consumer-the-planning-process-529-18076/
Cereal: A Love Story
Take yourself out this scenario and place a young woman in that cereal aisle. What do we know about this consumer? Well, Jane is a 25-34, college educated, early career, office worker, no kids, dating or recently married. She likes cereal in the morning but sometimes eats it for dinner if she works late. Staying fit is important to her but she likes to indulge in healthy sweets. She prefers brands with philanthropic models that minimize their packaging and dont test on animals. She likes to grocery shop once every two weeks in order to reduce the number of trips to the store.
So, which of the above characteristics is going to help her decide on a cereal brand?
Lets divide them into two categories:
1. Demographic characteristics Statistical data about people that helps us segment large groups into smaller groups based on: age, ethnicity, gender, income, family size, geographic location
2. Psychographic characteristics Consumer preferences, values and feelings that motivate their choices, behaviors and habits.
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