Our Staff Capabilities
At Brand activation, our database includes a spacious selection of models, promoters, hostesses and ushers for you to choose from. We always give our client the opportunity to meet with the staff that they intend to work with it, and get to know them, to ensure they have the best at their project.
We not only provide staff for activations, but our promotional crew includes road shows, leafleting, exhibitions, merchandising, active selling, mystery shopping, data input, sampling, hostesses, logistic support and much more.
Our models include a selection of both, males and females, ranging from classical beauties to intellectual hotties.
Staff management at Brand activation is taken very seriously, and we have a team of highly skilled professionals who have been rigorously trained to the highest standards
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Business Learning Terms
Price Game: Effect On Brands
Posted in All About Brands
India has always been a price sensitive market. People succumb to price falls. Most of the customers are price conscious rather than brand conscious. This is not to say that customers in India are not brand conscious at all but significant portion of India is still price sensitive.
In todays marketplace, competition is being fought on price grounds. One company reduces price of its brand and others follow the suit. This is how brands are caught in vicious price reduction spiral. This very logic goes against the concept of brands that are known to earn premiums.
So the big question which remains is how to make brands less susceptible to price reduction, if not impervious? I have been thinking over this issue for quiet a while now.
I think marketers have been playing this price factor at a very high pitch. They need to play it down. Otherwise customers will get used to it and will expect your brand to bring down its price. Any price decrease may lead to rejection of your brand as your brand is seen as discounted brand. In such a situation it becomes difficult to bring the brand out of price ceiling and also becomes difficult to maintain its leadership (if your brand is leader).
Therefore,marketers should consider creating an emotional cushion around your brand. Airtel is the one of the best examples one can give. It enjoys brand leadership in its respective category. Airtel has been least affected by price reductions. None of ads that they air, contains any price element. Ads are aired with an intention of creating strong brand preference which in turn will generate sales.
Price reductions are not bad if they are done with a strategic intent. Price reductions can work in short run but in long run brands are bound to loose.
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