MARKETING
Brand Activation specializes in Brand Activation & Consumer Engagement programs – from concept to execution in road-shows, tradeshows and promotions. From in-store promotions to in-mall activations, to any location where our consumers are. Whether you are looking for ideas, experienced staff, branding materials, or full stand design & build, the team can develop innovative marketing and branding solutions that build on the brand identity.
Brand Activations & Consumer Engagement
Road-shows
Promotions & Sampling
Exhibition Stands & Kiosks
Brand Ambassadors & Merchandisers
Hosts & Hostesses
BTL & Trade Marketing
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Business Learning Terms
Services / Activation/ Mall Activation
Our networking relationships with shopping malls nationwide positions us to negotiate preferential access to the most popular and busiest center courts in all the major centres.
Our national presence in all the major centres enables us to offer activations in any shopping mall throughout the country. Based on our extensive experience with delivering winning activations, as well as our in-depth knowledge of the mall environment, we are able to recommend the best malls and the busiest centre courts in order to achieve maximum impact for the activation. We have strong ties with shopping centre management, which allow us to secure the most suitable space to showcase your product and brand.
Under this Vertical, we plan activations typically after the planning phase during which managers plan their marketing activities and this is followed by a feedback phase in which results are evaluated with marketing analytics.
Depending on the business objective, the marketing activation can be used as part of a marketing strategy in the form of brand engagement which focuses on building a longer term emotional connection between the brand and the customer. Or direct-response marketing will focus on generating immediate sales transactions.
Street Programs
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