Activating our consumer
Our objective is the innovative and interactive integration of brand-related content into a holistic framework. In this spirit we develop consumer-response mechanisms that are integrated into existing classical activities.
Adding emotional value
Products and brands come alive all the way to the point-of-sale by enhancing and highlighting the brand image through targeted activities. We aim to create a brand-world that provides consumer-initiated interaction even in unexpected and surprising locations.
Creating the difference
The objective is to deliver prominence and differentiation to the brand through creativity and innovation, and provide an emotionalizing campaign that targets and activates our clientÂ’s consumers across various channels.
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Business Learning Terms
Business-to-business (B2B) describes commerce transactions between businesses, such as between a manufacturer and a wholesaler or a wholesaler and a retailer.
Component Parts: Manufacturers produce products, from raw materials to component parts, which they then sell at a profit.
Business Services: Service businesses offer intangible goods or services and typically generate a profit by charging for labor or other services provided to government, other businesses, or consumers.
There are many other divisions and subdivisions of businesses.
The authoritative list of business types for North America is generally considered to be the North American Industry Classification System (NAICS; pronounced “nakes”).
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