Above the line, below the line, were not even sure there is a line anymore, were just an independent agency with a world-class team of creative marketing & media specialists, helping drive brand fame.
Our focus is getting people engaged and talking about your brand, delivering clear commercial returns. The Brand activationContentment Model sits at the heart of what we do. We take your brief and via PrettyBlack & White (our Strategic Planning function), drill into your objectives, look at your audience insights, analyse your data, look at your influencers and maybe even use Grapevine or our Media Panel to test our ideas.
This ensures that we have a clear strategic direction, creative proposition and messaging hierarchy, binding our creative output together.
Were not bound by conventions as to how we construct a campaign, but well always provide strategic counsel as well as coming up with an idea or two.
That might mean we create a stunt, a film, an interview, a consumer experience, a press trip, a party, an app, a tweet, a celebrity, a game, a brand partnership, a promotion, a research study, a film, a press release, a festival, an event
the list is endless. But getting people talking and the media writing is always key to what we do (because why else bother spending your money with us, youd be better off buying media. We just think earned media is more exciting).
If you fancy joining us as we go about trying to create life defining moments for Clients, their Brands and ourselves, why not pop in for a cuppa.
The Big Kick is all about making
great stories for our clients’ brands,
through intelligent strategy, award
winning creative and flawless delivery.
We have people who are experts in shopper marketing, retail marketing, sales promotion, digital/mobile and experiential marketing.
Brands have an on-going ‘story’ with their consumers, where every touch point needs to deliver a message that is relevant. Reaching the right audience at the right time. We look at the business challenge, develop a strategy delivered via the most effective channels and create a message that will move consumers to interact with the brand.
It’s actually a never ending story. As the campaign results come in we evaluate and refine. We’ve always got our eyes on what’s happening in the marketplace, keeping our clients’ brands ahead of the game
We get excited about working with great clients
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Business Learning Terms
Do!
Want to know how your brand compares to your competition? Or are you looking for an effective way to boost the creativity within your organization? Book one of our taylor-made inspiration- and knowledge sessions.
Brand Energy Scan
Where are the opportunities for your brand? And what are the challenges you face? Based on the worlds largest and longest-running brand survey (among more than 1,000 brands), we can provide insight into your brands current position in relation to your four closest competitors. That way, you can always stay one step ahead of the competition. Costs: 2,500 Euros for a number of relevant insights based on custom market research.
Agency for a Day
Could your teams creativity and inspiration use some new momentum? Why not try working like real-life Mad Men for a day? Use our office and one of our designers for an afternoon to put together a campaign yourself. Then enjoy a glass of single-malt in our bar, and remind everyone in your team why they chose to go into marketing. Tip: reserve drinks and dinner on a boat through Amsterdams canals afterwards. Costs: 1,500 Euros
Competition Challenge
Are you curious what your global competitors are doing in the field of brand activation? Our specialists at Brandactivation.com, the biggest marketing activation blog in the world, can draw up a custom-tailored overview of your field of competitors and trigger you with the latest trends. The ideal way to stay ahead of the pack. Costs: 2,000 Euros
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