At brand activation E&E, we go about building Strategic Events, Roadshows, In-mall events, Sponsorship Marketing, Destination Marketing, Trade Shows, Mega Retail Promotions (DSMG, ADSS), Industry Conferences ( World Pearl Forum, Fragrance Foundation, City of Gold Conference, Sports Summit) and Sports Events ( WSC, Shekha Hind Tournament)
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Business Learning Terms
he creative platform or The Big Idea is the basis of a BA programme. This idea is coupled to an activity or activities that confirm the message. Media is used to create awareness of these activities. Interaction with the target group is stimulated via media like e-mail and internet. The sole aim here is: to stimulate: interest, trial, loyalty. Each programme shall be primarily based on one of these target groups.
Brand activation: deliver the proof
The claims washes whiter than white, always at hand, etc. are all really well-known, but it is still advertising. People think advertising is implausible, so these claims remain implausible. Until proven. A Brand activation programme supplies proof of the claim. Brand activation proves the claims that are made. Consider Red Bull and Extreme Sports, Amstel and the BallenBar, Unox and the New Year Swim. Getting attention for a brand message is becoming increasingly difficult. The new way is to prove the message. This does not only make the message credible, it also makes it distinctive.
Brand activation = Interaction
New media has caused a revolution in communication: the simplicity of interaction. Almost everyone has access to internet. Stimulate people to interact. A Brand Activation platform often has a site at the basis. The consumer accesses the site of his/her own accord and therefore wants contact. A wonderful opportunity to offer an experience that influences the buying process.
Stall Operations Awareness
brand activation events country door magazine
new launch product
activation in advertising
promotional apparel events
staff live promotions field work jobs