Services
Event management
Event concept and design
Experiential marketing
Environmental design
Digital integration
Event brand strategy
Over the last six years, Brand Activation has developed a highly structured methodology to concept creation and delivery, recognising the special characteristics each individual brand possess. Our high level of repeat business is largely due to the reliability of this process, as well as our emphasis on quality and accuracy.
At the core of our approach is our ability to assemble a customised project team dedicated to each client and their individual requirements. We have a strong mix of international talent and homegrown communication experts with the experience and capabilities to meet any brief.
We pride ourselves on our ability to offer a completely turnkey service and, have proven competence in managing third party suppliers. At Brand Activation, we take a ‘best of breed’ approach to each project, assembling bespoke teams based on strategic understanding and stylistic considerations.
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Business Learning Terms
Defining Business Marketing
Business marketing includes all activities involved in communicating the value of a business’s products and services to another business.
Business marketing is the practice of individuals or organizations (i.e., commercial businesses, governments, and institutions) promoting and selling products and/or services to other organizations.
Like business-to-consumer (B2C) marketing, business-to-business (B2B) marketing, or business marketing, relies on product, price, placement, and promotion to competitively position the product offerings, promote the brand, and efficiently use company resources.
Because B2B sales tend to be much larger than consumer purchases, business marketers use different channels to reach their target audiences.
Therefore, CRM systems help business marketers integrate metrics from different activities to accurately assess how marketing directly contributed to the transaction.
Test Awareness
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