SMS Marketing Solutions & Mobile Campaigns
An SMS marketing campaign is the ideal way to reach your customers quickly and affordably. Text messages carry your brand right into your customers pockets, so an SMS campaign is one of the most direct, measurable methods of marketing available.
Key Benefits
Maximize ROI an SMS marketing campaign offers great value for the money.
Get in touch with your mobile audience. An SMS campaign can be a two-way event: build successful relationships with your customers, no matter where they are.
Drive clients to your points of sale. Stimulate new leads by using smart text messaging solutions SMS coupons, dealer locators, promotional SMS games.
Build brand awareness. Get people interested in your brands through an opt-in SMS campaign, SMS freebies, contests and sweepstakes.
Perform detailed monitoring of your SMS campaigns performance.
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Business Learning Terms
Is it really that simple? Consumers are people that consume? On one level, yes. Its that simple. But, people are complex. People are logical. They want to maximize experiences through rational choices. And, people are emotional. They want to drive fast cars and feel sexy. People are logical and emotional. People are Mr. Spock AND Captain Kirk, lol.
People are logical + emotional and our job as advertisers is to understand what motivates them in order to best position our brands to attract consumers.
Heres a little exercise: Where are you right now? In a classroom? Library? Public transit? At home in your room? Res Hall? Driving? Not cool. Okay, look at the people around you. Can you stare at anyone without being noticed? Study someone nearby for a few moments. Watch their habits. Look at them breathing. Watch their eyes blinking. Are they smiling, or lost in thought, or talking? Are they looking at their phones or studying? What are they thinking about? Pizza? Dating? Clothes? School? Work?
People are incredibly fascinating! An entire universe can be found in every individual. Their thoughts, habits, feelings, preferences, culture, rituals, spirituality, lifestyle Thats the whole world wrapped up in one person!
Source: Professor Coal. Consumer Behavior and Advertising. evaeva. Boundless, 06 Jul. 2016. Retrieved 14 Aug. 2016 from https://www.boundless.com/users/353523/textbooks/evaeva/understanding-the-consumer-the-planning-process-527/understanding-the-consumer-the-planning-process-528/consumer-behavior-and-advertising-530-18077/
Source: Professor Coal. Understanding The Consumer + The Planning Process. evaeva. Boundless, 11 Aug. 2016. Retrieved 14 Aug. 2016 from https://www.boundless.com/users/353523/textbooks/evaeva/understanding-the-consumer-the-planning-process-527/understanding-the-consumer-the-planning-process-528/understanding-the-consumer-the-planning-process-529-18076/
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