brand activation EVENTS AND EXHIBITIONS
Looking for your partner in events start a discussion today. Lets connect the dots
At brand activation E&E, we go about building Strategic Events, Roadshows, In-mall events, Sponsorship Marketing, Destination Marketing, Trade Shows, Mega Retail Promotions (DSMG, ADSS), Industry Conferences ( World Pearl Forum, Fragrance Foundation, City of Gold Conference, Sports Summit) and Sports Events ( WSC, Shekha Hind Tournament)
We provide an end-to-end service. From a client brief, we flush out ideas and bring them to life. We are trusted by Mumbai Events and Promotions Establishment to roll out mega city wide promotions such as Dine and Win campaign, Mumbai Food Festival and similar activations for Shopping centers to promote Shopping in Mumbai. As the leader in such Mega concepts we are retained by Qatar Tourism Authority to partner with their Summer Mall Promotion called Shopping Fun and were recently contracted by Abu Dhabi Tourism and Culture Authority to conceptualize and execute the Abu Dhabi Summer Season Shopping Mall Promotions.
We partnered with some of the biggest global banners like Emaar to roll out events such as The Vogue Fashion Show at Mumbai Mall, The World Pearl Forum, Sport Accord, The City of Gold Conference, Mumbai Shopping Festival International Roadshows and Product launches for several brands including Police, Escada, Givenchy and Chopard.
We are unchallenged in In-mall events. We customize to suit the mall requirement in bringing world class events.
How to work with us
Working with our team is simple. Just get in touch with them or schedule a meeting to discuss your event needs and they can take it from there. They will make sure that you are an integral part of the decision process and you will know that your event with us will be of the highest quality.
Our team also works on a turnkey system, where you can send them a brief of the event and they can get back to you with a proposal and an estimate.
Mall Events
We at brand activation have years of experience in bringing high class events to Malls including Stage Shows, Roaming Acts, Fashion Shows. We also manage the Mall promotions with activations to promote footfall. As a company we manage The Mumbai Shopping Malls Group and run activations throughout the year. We have also successfully executed events for the Abu Dhabi and Qatar Government sectors of Tourism and Culture.
Stage Shows
Roaming Acts
Kids Activity Stations
International Shows
Product Launches
As with any product, the launch creates a big impact in the market. We here at brand activation ensure that your product is launched in the right market, to the right Target Audience and with the extra impact and oomph.
Store Launches
Fashion Brand Launch
Product Launches
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Business Learning Terms
Digital Marketing Question Series: Is SOV based on Impressions or on Unique Users?
Posted in Digital Media Planning & Strategy
Hi Friends. Very recently I came across some interesting questions which required knowledge of offline or Traditional media as well as Digital media. One example being, will priciple of Optimal Frequency hold good for a campaign(digital) wherein the Objective is SOV? I had put this question on my Facebook and few of my friends in the industry replied to my question. I am thankful to them for putting forward their interesting views. Following is the discussion that happened on my Facebook. Hope you will find it intriguing & useful. Do shoot your feedback/queries/questions.
Question Was: Is SOV based on Impressions or on Unique Users?
Ajay Gupte
Impressions. SOV (share of voice) is the share of the noise made and not share of the users reached.
MP Singh
Is it possible in traditional space to figure out how many unique users can be reached at an SOV of, lets say, 30%?
Bharat Wadhwa
I think its important to know SOV in UU as well because you may not want to show your ad again and again to same individual. MP it depends on your goal what do you want to achieve.
MP
@bharat: need more explanation on your last line?
Ajay Gupte:
MP:
@ajay sir: In online, Freq is under my control. So I can figure out optimum noise I need to make based on UUs.
Also, I was wondering if Optimum Frequency principle holds good when objective is SOV?
Ajay Gupte:
@MP: See SOV is dependent on 2 things
The noise you make and the noise everyone else in the category makes. Noise is equal to GRP or Impressions
GRP is nothing but impressions expressed in percentage terms of the size of the Target audience. An SOV target is based on how much you believe you should be heard in relation to your competition. Therefore in real terms you are not talking UU here. Here u are more concerned that your impressions are more than that of competition of course you will optimize these impressions of yours in a way that you get optimal UU (reach) and Frequency.
So therefore take an example your category is doing 10 million impressions a month. You want to have at least 50% SOV. so you need 5 million impressions. Now suppose your target audience is 5 million people. You may now say that i will achieve 5 million impressions by getting everyone to see the ad once. So you fix the max number of impressions at 1 and keep waiting till the 5 million UU is achieved. Alternatively you can say that the max no. of times the ad should be seen is 5 and you keep serving till approx 1 million UU is achieved.
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