Brand Activation Company is a Pune based agency with its main offices located in Mumbai.
We create memorable , dynamic brand experience anywhere in Maharashtra a customer engages your Brand thereby securing brand affinity, loyalty as well as increase of sales. Our events based marketing strategies are well thought out and executed to create positive impact on the buying habits of the customer.
We implement a proven model for evaluating experiential programs: using a set of qualitative and quantitative techniques to identify the level of business opportunity created the impact on the brand affinity, relationship impact and the quality of experience.
Work at setting your brand apart in your customers minds through product and brand specific activities that are tailored to your target market.
Work at stimulating buying by ensuring that we put forward information that is relevant to the target market
Create engaging, powerful and fun marketing experiences
Deliver brand messages effectively by engaging media, specific to the target market.
Ignite passion for our clients brand, product and event
Ideas generation and execution
We book and secure acts, venues and vendors that speak positively and accurately to the character of your brand, be it, fun, artistic, athletic, sophisticated
Influence a movement towards your goals via creatively themed events that target your customers
Engineer experiences that have been said to attract life-long loyalty to a clients brand
Want to know what we think about stuff? Well, pull up a chair and pour yourself a skinny latte (or whatever your poison is). Here are a few thoughts on things that are important to us from people who are important to what makes us tick.
Want to know more? Just pick up the phone, suggest a date in the diary and any one of us would be only too happy to have a chat over a cuppa
We’ve brought together an eclectic group of people under one roof. The magic comes in creating a team who don’t just work effectively together but push, challenge and direct each other – collectively taking our thinking to new and exciting places, with each adding a different flavour or perspective to our creative output.
AGENCY LEADERSHIP TEAM
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Business Learning Terms
Digital Marketing Question Series: Is SOV based on Impressions or on Unique Users?
Posted in Digital Media Planning & Strategy
Hi Friends. Very recently I came across some interesting questions which required knowledge of offline or Traditional media as well as Digital media. One example being, will priciple of Optimal Frequency hold good for a campaign(digital) wherein the Objective is SOV? I had put this question on my Facebook and few of my friends in the industry replied to my question. I am thankful to them for putting forward their interesting views. Following is the discussion that happened on my Facebook. Hope you will find it intriguing & useful. Do shoot your feedback/queries/questions.
Question Was: Is SOV based on Impressions or on Unique Users?
Ajay Gupte
Impressions. SOV (share of voice) is the share of the noise made and not share of the users reached.
MP Singh
Is it possible in traditional space to figure out how many unique users can be reached at an SOV of, lets say, 30%?
Bharat Wadhwa
I think its important to know SOV in UU as well because you may not want to show your ad again and again to same individual. MP it depends on your goal what do you want to achieve.
MP
@bharat: need more explanation on your last line?
Ajay Gupte:
MP:
@ajay sir: In online, Freq is under my control. So I can figure out optimum noise I need to make based on UUs.
Also, I was wondering if Optimum Frequency principle holds good when objective is SOV?
Ajay Gupte:
@MP: See SOV is dependent on 2 things
The noise you make and the noise everyone else in the category makes. Noise is equal to GRP or Impressions
GRP is nothing but impressions expressed in percentage terms of the size of the Target audience. An SOV target is based on how much you believe you should be heard in relation to your competition. Therefore in real terms you are not talking UU here. Here u are more concerned that your impressions are more than that of competition of course you will optimize these impressions of yours in a way that you get optimal UU (reach) and Frequency.
So therefore take an example your category is doing 10 million impressions a month. You want to have at least 50% SOV. so you need 5 million impressions. Now suppose your target audience is 5 million people. You may now say that i will achieve 5 million impressions by getting everyone to see the ad once. So you fix the max number of impressions at 1 and keep waiting till the 5 million UU is achieved. Alternatively you can say that the max no. of times the ad should be seen is 5 and you keep serving till approx 1 million UU is achieved.
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