Above the line, below the line, were not even sure there is a line anymore, were just an independent agency with a world-class team of creative marketing & media specialists, helping drive brand fame.
Our focus is getting people engaged and talking about your brand, delivering clear commercial returns. The Brand activationContentment Model sits at the heart of what we do. We take your brief and via PrettyBlack & White (our Strategic Planning function), drill into your objectives, look at your audience insights, analyse your data, look at your influencers and maybe even use Grapevine or our Media Panel to test our ideas.
This ensures that we have a clear strategic direction, creative proposition and messaging hierarchy, binding our creative output together.
Were not bound by conventions as to how we construct a campaign, but well always provide strategic counsel as well as coming up with an idea or two.
That might mean we create a stunt, a film, an interview, a consumer experience, a press trip, a party, an app, a tweet, a celebrity, a game, a brand partnership, a promotion, a research study, a film, a press release, a festival, an event
the list is endless. But getting people talking and the media writing is always key to what we do (because why else bother spending your money with us, youd be better off buying media. We just think earned media is more exciting).
If you fancy joining us as we go about trying to create life defining moments for Clients, their Brands and ourselves, why not pop in for a cuppa.
The Big Kick is all about making
great stories for our clients’ brands,
through intelligent strategy, award
winning creative and flawless delivery.
We have people who are experts in shopper marketing, retail marketing, sales promotion, digital/mobile and experiential marketing.
Brands have an on-going ‘story’ with their consumers, where every touch point needs to deliver a message that is relevant. Reaching the right audience at the right time. We look at the business challenge, develop a strategy delivered via the most effective channels and create a message that will move consumers to interact with the brand.
It’s actually a never ending story. As the campaign results come in we evaluate and refine. We’ve always got our eyes on what’s happening in the marketplace, keeping our clients’ brands ahead of the game
We get excited about working with great clients
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Business Learning Terms
Anna Hazares Anti-Corruption Drive: What Can Brands Learn From It?
Posted in All About Brands
After 65 years of its independence, India has again seen unwavering and unrelenting movement in the form of anti-corruption movement led by a 74 years old guy, Anna Hazare. The movement saw people from all walks of the life coming forward in full support of Anna. Nature of this movement is different from what we saw in Egypt and recent struggle in other Middle East nations. It being a Non-Violent movement, world stood to see how Worlds Largest Democracy responds to such an emotional wave. It looks like people of India have won this round of battle.
These movements (India, Egypt etc.) have something for Marketers trying to speak to their consumers. I am putting some of the things Marketers can learn from it
1. Vision:
Anna Hazare had or has a very strong vision of being a Corruption Free country; the vision which resonated with each and every one.
Brands also need to have clear vision of what they want to achieve. It is imperative to be always guided by its objective. We have numours brands who keep on changing what they stand for. Hence, they end up doing too many things without having any direction.
2. Clear Plan of Action:
Team Anna always anticipated actions by the govt against them. All along they knew what they are going to do. They responded with Jail Bharo movement when Anna got arrested, Anna fasted in the jail itself when the place to fast was not available, Kept on fasting until the parliament debated and agreed on the demands.
Brands also follow a very clear and well drafted plan of action which is in line with overall brand vision. Be very clear in communicating the same with your consumers.
3. Stick to Your Words:
Anna Hazare stuck to his words (going on fast on 16th Aug incase the bill not passed) when he ended his fast in April. He stuck to his word of fasting even when he was in jail until government relented and surrendered to his demands.
One of the most important concerns of consumers against brands is this only, brands not living up to their promises. Never betray your consumers and never act smart with consumers.
Beauty of this campaign is in how Anna Hazare egged people on by his small talks throughout. He managed to mobilize people across country.
Brands should also figure out a way to keep their audience engaged. This gives people the assurance that someone is out there for them.
5. Dont Take Anything For Granted:
This movement amassed so many people simply because politicians of this country took its people for granted. They never expected people to one join the movement in huge number, two; they expected this movement will die down at its own.
Perhaps this is the most important lessons brands can learn from this movement. Never take your customers for granted. You will never know when they will turn against you. Nestlés social media goof up is a classic case in point.
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