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WE ARE DIGITAL EXPERIENCE CREATORS.

Here at Brand Activation, we are an assorted collection of specialists possessing a deep understanding across all communication disciplines in a range of sectors. Hailing from different walks of life, we boast four well-integrated hybrid divisions offering a well synced 360° brand solution with our online and offline campaigns.

Since, creativity is the air we breathe, we make sure our progressive approach is fresh, clear and always adding value to our clients’ experiences. Through our work, we seek to inform, engage and ultimately inspire your audiences. We are an integrated “all in one” service provider and assure that your stakeholders have a profound and more genuine connections with you and your brand.

Guiding you every step of the way in this evolving marketing jungle, our new-age approach emanating from a single strategic platform will generate a significantly greater return on the brand investments than would be the case with traditional independent executions.

Whatever your business is and whatever your brief is, we are here to fulfill your needs and take you that extra mile!

Who we are?

We at Brand Activation would like to call ourselves “The Communicators” and a best and Brand Activationzy one at that! What good to have a grand vision and ideas if you can’t convey your fabulousness to the world. Brand Activation knows how to do it and do it right for you!
There is no ‘I’ in our team. It is amazing how much we can and have accomplished as a team. Our leadership team members win and lead our projects. Our clients meet our people they will work with right from the start to finish.

Why Brand Activation?

What makes us different? We are just as good as our last project – that’s what makes us a class apart! We are always proud of how we work in an effort to put priority to every detail. Our clients find genuine partners in us and we in turn feel like an extension of their team. This gives us a clear understanding of their prime objectives and we go the extra mile to get you there because success is shared. We work together toward a common vision.
Give us a Brand Activationz for PR, Social Media, Events, Personnel or Turn-Key Marketing solutions! You can send us your samples, publications, resumes and other random what not to our head on:

OUR PROCESS
Information first design second. We meet our clients to get their needs and expectations & we research industry and competition to choose appropriate technology, platform and resources. After a good deal we do enter into the web designing process.

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Business Learning Terms

What Idiot Box Can’t Do For Commercials But Online Can?

Posted in Digital Media Planning & Strategy
This paper looks at exploring digital medium for the same commercials we see on TV.  Video is the hottest new format for online advertising. Thanks to emphasize on infrastructural development, no of high speed connections are increasing day by day. According to TRAI, no of people of using broadband connections were 5.65 million by end of JAN 09. TRAI defines a broadband connection a connection with a minimum speed of 256Kbps. This makes consumption of online video rather easy. That’s why the consumption of online videos has consistently going up. That’s why YouTube is such a success today.  Following table shows the last year video views and expected video views in this year.

  

Content Category

User Generated Video Content

Premium Branded Video Content

Non Premium Branded Video Content

Total VIEWS
Source: Vdopia*

I have put a all possible points of comparison for everyone’s reference. And here is what they look like.

Comparison Between Commercial On TV Vs Commercial On Online Medium

Parameter

Reach

Frequency

Assurance of Ad Exposure

Targeting
Audience Involvement

Scope Of Innovation

Primetime Concept

Who’s Watching Your Commercial

How Are Advertiser’s Charged

These are some of the quantitative differences between the two mediums. There are qualitative differences also like most of the young working professional are in office most of their time. Hence makes complete sense to run your commercial on online medium.

Though this comparison is not to de-sell or to sell any medium, the purpose of this comparison is to throw some light on advantages on each medium to achieve the client’s objectives. With the growth of Internet, media fragmentation, slower rate of growth of TV(if not stagnation) and changing media consumption patterns of people, advantages of internet cant be ignored even though it’s might not be able to offer reach(in Indian scenario) as compared to TV.
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