Model Management
Brand Activation Model Management is a very unique agency. We pride ourselves on our ability to deliver the most personal and individual approach possible to each and every model and clients. We nurture and develop our models in a very friendly atmosphere where everyone is considered a part of a close knit team. Consequently. our clients find our models at Brand Activation some of the best in the industry to work with.
Ultra High Fashion Models
These types of models have extreme, unique, sophisticated and/or exotic looks. Typically, the European market is in love with this extreme looks. The ultra-high fashion division is a very competitive and only models with extreme look are selected to appear in such items as avante garde, and trendy fashion conscious consumers.
Commercial Print Models
Commercial Print Models represent products other than beauty and fashion modeling and often viewed in print ads, packaging, sales displays, products catalog and live promotional work. There are two types of commercial print models: STRAIGHT AND CHARACTER.
Straight Commercial Models
These types of models can range from average (normal people) to very attractive depending upon the targeted consumer. These markets include such things as age, marital status, income, and others.
Character Commercial Models
These types of models are in high demand due to their personality and offbeat character. Models who have an interesting personality often appear in print ads and television commercials for the ability to engage the audiences. Also, many roles are available for impersonations of real or imaginary characters.
Real People Models
There are no heights, weight or visual requirements for casting and print. This is because the assignment may call for Real People i.e. non-model types. Brand Activation seeks talent from all ethnic backgrounds.
Petite Models
Petite Models fall in the sizes of 3-7 Petite and are usually 18-25 years old. Petite models can find work in catalogues, print ads, and TV commercials. On occasion, petite models can get a high fashion print assignments but may find it difficult to get on the catwalk. At Brand Activation, we work with all our petite models to develop their skills so they can to create a print like ads were size does not matter.
Beauty Models
Beauty Models are used for face and hair products, and jewelery. These types of models must have an attractive face with proportional face features and good bone structure. Skin must be flawless without any blemishes and with no visible circles or darkness under eyes. Eyes must be large and expressive. Lips should not be too thin or too full. Neck should be long and slim without any visible blemishes. Hair should be healthy, shiny, easy to manage and not permed or coloured. For men a strong jaw line, slight muscular build, and an even hairline are preferred.
Plus Sizes/Curvy Models
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Business Learning Terms
3 Key Considerations You Need To Mind While Developing Social Campaigns
Posted in Social Media
Having executed a lot of campaigns in social space, there seems to be a few common points which do not get due consideration from brands. Here are 3 such things, which if get due consideration, can really change the way social campaigns are assessed:
1. Tactical Campaigns Versus Strategic Campaigns: Are you running a tactical campaign like discount promo or buy early etc. The primary objectives are either to drive immediate sales or to acquire brand fans in the hope that they would buy in future. Strategically used Social media campaigns propagate an idea designed to enhance the appeal and reputation of a brand. This gives rise to the second point of evaluation period.
2. Length of campaigns & evaluation: Generally, there is a distinction in the evaluation timeframe of tactical campaigns (short duration) and strategic campaigns (long duration). Social media campaigns tend be measured over a period of 0-3 maximum duration. It may be sufficient period if your objective it to reach out to maximum universe assuming you have spent sufficiently. But if the campaign objective is loyalty or changing attitudes/behaviors, it may not be a good duration. Also, tactical promotions may make your brand more price elastic whereas strategic approach may help you make your brand less vulnerable to price elasticity.
3. Measurement: Counting Likes, Tweets & Earned Media ROI:
1. Likes: This is the most abused measurement for FB campaigns. There is no harm in acquiring fans/likes as long as you know what they resulting into for your business. If you dont understand this connection, you are wasting companys money.
2. Tweets: Pure no. of tweet number has a little value. Value of a tweet should be looked from various angles like who tweeted, is it positive or negative, how many re-tweets, how many replies, how many people is it reaching out to etc.
3. Earned Impression(ROI): This is what I call feel good metrics which has little relevance. Millions of exposures in social and putting a dollar value of them is something which needs to be put in some context to make any sense out of it. What are these millions impressions resulting into? Are they driving more action on your site/page?
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