WE CREATE BRAND PROMOTIONS THAT BUILD AWARENESS AND DRIVE SALES.
WE CREATE BRAND
We are a Brand Activation and Marketing agency that creates and activates great brand experiences, We dont just talk about what we believe in
we make it happen, We create, launch and build brands we are passionate about through our ventures. .
WHO
A highly experienced and professional team of creative geniuses, brand building, idea churning and strategists, We create memorable , dynamic brand experience anywhere in Pune And Mumbai a customer engages your Brand thereby securing brand affinity, loyalty as well as increase of sales.
WHAT
Whether you are a start up or a household name, we create big ideas that deliver value across a multitude
of live brand interactions through insight, innovation and imagination.
HOW
Big enough to deliver, small enough to adapt. Its our agility that consistently enables us to accomplish
great things while providing our clients with killer creativity, flexibility and value
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Business Learning Terms
Frequently Asked (read Annoying) Questions (FAQS) in Digital Media Planning Series 1
Posted in Digital Media Planning & Strategy
Q1. I am not able to see my banner? I tried refreshing the page too.
I am sure every digital planner has faced this question at least once. I want to put this possible reason for it in black & white for all clients who dont understand the reason behind it and for everyone else who needs a ready made answer for the same.
Here are the some of the possible reasons (when you buy on CPM):
1. You might not have bought sufficient no. of impressions as compared to what the selected site delivers and what other brands might have bought. This happens usually when there is a budget constraint & clients still insist on buying high traffic sites with choosing some presence versus no presence.
2. Impressions might have been spread thinly over a longer duration making your SOV (per day basis) too low.
3. Check the frequency cap in case you are trying to see the banner again.
4. In case you are running on an Ad Network, its difficult to control where and when your ad would appear.
5. Try clearing your Cache (CTRL+F5).
6. Check if there is a road block or a fixed buy running for that particular day by another advertiser.
If all the above things are in order, do check if your campaign is really live. This question really ranks high of annoyance, especially when you have made the presentation and secured the media approval.
Q2. What is our SOV on digital?
For CPM Deals:
This question is result of too much traditional media (TV & Radio) exposure for clients. In offline media, inventory is limited. You have content and in between you have Free Commercial Time or FCT. This FCT is available to brands. So out of 24 hours, only X time is allocated for commercials, which is limited. Demand is more than Supply. Hence, SOV becomes a good measure of presence. Compare this to online media. Most of the cases, Supply is usually greater than demand, especially for high traffic sites.
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