MARKETING
Brand Activation specializes in Brand Activation & Consumer Engagement programs – from concept to execution in road-shows, tradeshows and promotions. From in-store promotions to in-mall activations, to any location where our consumers are. Whether you are looking for ideas, experienced staff, branding materials, or full stand design & build, the team can develop innovative marketing and branding solutions that build on the brand identity.
Brand Activations & Consumer Engagement
Road-shows
Promotions & Sampling
Exhibition Stands & Kiosks
Brand Ambassadors & Merchandisers
Hosts & Hostesses
BTL & Trade Marketing
……………………………………………………………………………………………………………………………………………………………………………………….
Business Learning Terms
Price Game: Effect On Brands
Posted in All About Brands
India has always been a price sensitive market. People succumb to price falls. Most of the customers are price conscious rather than brand conscious. This is not to say that customers in India are not brand conscious at all but significant portion of India is still price sensitive.
In todays marketplace, competition is being fought on price grounds. One company reduces price of its brand and others follow the suit. This is how brands are caught in vicious price reduction spiral. This very logic goes against the concept of brands that are known to earn premiums.
So the big question which remains is how to make brands less susceptible to price reduction, if not impervious? I have been thinking over this issue for quiet a while now.
I think marketers have been playing this price factor at a very high pitch. They need to play it down. Otherwise customers will get used to it and will expect your brand to bring down its price. Any price decrease may lead to rejection of your brand as your brand is seen as discounted brand. In such a situation it becomes difficult to bring the brand out of price ceiling and also becomes difficult to maintain its leadership (if your brand is leader).
Therefore,marketers should consider creating an emotional cushion around your brand. Airtel is the one of the best examples one can give. It enjoys brand leadership in its respective category. Airtel has been least affected by price reductions. None of ads that they air, contains any price element. Ads are aired with an intention of creating strong brand preference which in turn will generate sales.
Price reductions are not bad if they are done with a strategic intent. Price reductions can work in short run but in long run brands are bound to loose.
Direct To Retailer Sales Programs
brand activation plan ppt flyer distribution job door to door
marketing and promotion companies
creative brand activation ideas
promotional marketing items national institute of event management mumbai
family pass event cinemas price in marketing mix