Who we are?
Brand Activation is a BTL agency based in pune with experienced staff who passionately integrates a wide range of precision strategies and tactics to achieve broad and measurable marketing objectives. Over time we have learnt how to scrutinize the little details whilst looking at the bigger picture.
Holding a vast range of experience within the fields of events and promotions, Brand Activation strives towards flawless execution in experiential marketing campaigns on both, a nationwide and a regional scale.
Implementation of any size of campaign is at utmost importance to us at Brand Activation, since a small or large campaign isnt given preference based on numbers. Being a small and passionate team, we consider each client as vital to our thriving business, and are at their beck and call 24 hours a day, 365 days a year!
Before taking on a project, we ensure we do our homework! We take the time to fully understand your campaigns objectives, and take proactive initiatives to conduct market research on your competitors. We carefully then work on a plan delivering the highest output and selection of your promotional staff is done in alignment of the campaigns objectives. In accordance, our lead teams give us a competitive edge within the market, and planning and implementation of campaigns has now become our forte.
At Brand Activation, we have a grand selection of gorgeous, outgoing, experienced and intelligent staff on our records. Not only do our promoters take your breath away, but our team takes the time and effort to understand the insights of each project, developing attachments to the brand they are working on with dedication and excitement.
Whether you need promoters to promoter in-store, models to grace the catwalk, dazzle in photo shoots or bring activations alive with a professional and enthusiastic team, we have staff covering every corner of pune with all the pre-requisites to ensure that your road show/event is a resounding success.
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Business Learning Terms
Digital 2014: Make Your Digital Planning Effective!!
Posted in Uncategorized
Engagement: One of the most abused word of past few years. Everyone has made a lot of money of it. In 2014, please define what exactly it means for you. Engagement is not an objective; it is a means to achieve your objective.
Measurement: If you have been waiting for a magic wand, its unlikely to come in 2014 too. Start investing in what matters to you most. Setting the right expectations is the key. Review duration of evaluation as well. If you want to change attitudes/behaviors, one month evaluation may not be enough, especially if you are doing it on social. Stop talking in the air; get to work
Mobile: Sad news, 2014 may not be a year of the mobile. So, please start using it, testing it, measuring it, refining it. Things are just plain digital. Think how you can use mobile as part of your marketing mix than just media mix. Mobile may have huge (may be highest reach), people are not dying to interact with you on such a personal platform.
Move beyond being a SANTA CLAUS: Like me and you can win an iPad. If you have been doing similar things, how long can you afford to do this? Strive for a better and a genuine relationship. Gratify the genuine brand lovers.
Benchmarking: If you have been complaining about not having enough or no benchmarks in the industry or for your category, you may see more of benchmarks coming through. But dont wait for it. Create your own benchmarks instead of looking outside. Averaging yourself out with others is the biggest mistake one can make in digital.
Mobile Site or Responsive Website: Responsive website is good. Its the bare minimum. But a responsive design does not necessarily mean it delivers good experience. Go for a full fledged mobile site when it warrants the need.
Testing: Test, test and test. Fail fast, learn quickly & adapt fast.
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