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Activations, Promotions, Mystery Shop programs, Trade Marketing & Promotional Marketing
At Brand Activation, we believe in the principle of brand engagement building exciting, relevant and meaningful dialogue between a brand and its consumers across a multitude of touch points. We pride ourselves on a creatively driven solutions and holistic understanding of the various channels and method of brand building, and how each one plays a unique role in the communication mix. Our business is made up of creative/strategic and implementation strength in each of our core disciplines areas.
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In-store Promoters
Brand Ambassador
Promotional Models
Hostess
Product Sampler
Crowd Gatherers
Presenters/Narrators
Corporate Spokespersons
Product Demonstrators
Artists
Types of Industries:
Automotive
Food & Beverage
Sports
Hospitality
Consumer Goods
Alcohol/Liquor/Wine/Spirits
Multimedia
Financial
Medical
Travel
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Business Learning Terms
What Idiot Box Cant Do For Commercials But Online Can?
Posted in Digital Media Planning & Strategy
This paper looks at exploring digital medium for the same commercials we see on TV. Video is the hottest new format for online advertising. Thanks to emphasize on infrastructural development, no of high speed connections are increasing day by day. According to TRAI, no of people of using broadband connections were 5.65 million by end of JAN 09. TRAI defines a broadband connection a connection with a minimum speed of 256Kbps. This makes consumption of online video rather easy. Thats why the consumption of online videos has consistently going up. Thats why YouTube is such a success today. Following table shows the last year video views and expected video views in this year.
Content Category
User Generated Video Content
Premium Branded Video Content
Non Premium Branded Video Content
Total VIEWS
Source: Vdopia*
I have put a all possible points of comparison for everyones reference. And here is what they look like.
Comparison Between Commercial On TV Vs Commercial On Online Medium
Parameter
Reach
Frequency
Assurance of Ad Exposure
Targeting
Audience Involvement
Scope Of Innovation
Primetime Concept
Whos Watching Your Commercial
How Are Advertisers Charged
These are some of the quantitative differences between the two mediums. There are qualitative differences also like most of the young working professional are in office most of their time. Hence makes complete sense to run your commercial on online medium.
Though this comparison is not to de-sell or to sell any medium, the purpose of this comparison is to throw some light on advantages on each medium to achieve the clients objectives. With the growth of Internet, media fragmentation, slower rate of growth of TV(if not stagnation) and changing media consumption patterns of people, advantages of internet cant be ignored even though its might not be able to offer reach(in Indian scenario) as compared to TV.
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