WHO WE ARE
We’ve come a long way since we opened our doors in 2007. While the world of marketing communication has changed dramatically, our work still revolves around our core belief that big and sustainable ideas are the key to successful campaigns. This is what has worked in the past and we believe will continue to work in the future no matter how complex and wired the world has become. Once the single minded thought has been conceived, our processes and structures are designed to complement that. From strategic communication planning to outstanding creative execution of the big idea, there is certainly a method to our madness. At the end of it all, we measure and evaluate the campaign so that the effectiveness is gauged and our next big idea becomes even bigger.
APPROACH
Call it chemistry or magic, our team enjoys producing innovative work. We believe creativity is not a one-department function. It’s a way of life for all of us. The world does not need another generalist agency. It is specialization that has been the key to our success. Expertise of our people is the only valid reason why multinational brands, although aligned with their global advertising agencies, still prefer to work with us.
ADVERTISING
What differentiates good from great is the big idea. And big ideas don’t pop up like light bulbs in the minds of creative people. They require research, customer insight, strategic thinking and outstanding creative thinkers. For over a decade now, we have worked with the best of brands making their cash registers ring constantly. We are passionate about every single brand we handle big or small and this has resulted in creating outstanding communication solutions.
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Business Learning Terms
It’s about engaging consumers at an emotional level and driving them to take action.
Brand Activation a relatively new “term” in the industry, there is much debate around the exact definition of Brand Activation. It’s pretty simple really; it’s all about bringing the spirit of brands to life. The objective of Brand Activation is to make brands active in their markets, building their reputations along with results. Most fundamentally, brand activation contributes in creating trust between the customer, the society and the brand (i.e. company). And trust is one of the key factors to create loyalty between consumers and brands.
Brand Activation a natural step in the evolution of the Brands
Brand Activation, is the Marketing/Brand activity that enables the consumers to live the life in the Brand Way.
every brand has a core identity and extended identity. the brand also stands for proposition. You take the brand identity and the proposition and blending those two you develop a brand activity/program in which the consumers get to live their life in the way the brand promises life to be.
Lets have an example to clarify brand activation.
Example can be the LUX beauty contest. Lux is a beauty soap. its proposition is to increase your beauty and the brand personality is the young sucessful beautiful women. the brand idnetifies itself with beautiful celebrities, i.e. film stars like Aishwaria Rai of India. combining all these brand elements you develop and implement Lux beauty contest. you select the most beautiful girl of the nation and she gets her crown from Ash. She wins loads of prizes from LUx, gets her cosmetics and other beauty products courtsey of Lux and lastly she gets selected for the new-face of next upoming film of Yash Chopra as the new debutant. If she really can prove herself then the tinsel-world is all hers and she becomes a STAR.
so you are taking an ordinary girl and making her a star courtsey of Lux. this is Lux Brand Activation. Making one girl live the life in the Lux way while stimulating the aspirations of million other girls, who dreams to be the star. they start to think “if she can be star why not me”. Well not every girl who uses Lux becomes star but they strive to be.
at the end of the day, all this is done to increase brand sales, awareness and loyalty.
have a look at some interesting Brand Activations in the recent times
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