Who we are?
Brand activation is a BTL agency based in pune with experienced staff who passionately integrates a wide range of precision strategies and tactics to achieve broad and measurable marketing objectives. Over time we have learnt how to scrutinize the little details whilst looking at the bigger picture.
Holding a vast range of experience within the fields of events and promotions, Brand activation strives towards flawless execution in experiential marketing campaigns on both, a nationwide and a regional scale.
Implementation of any size of campaign is at utmost importance to us at Brand activation, since a small or large campaign isnt given preference based on numbers. Being a small and passionate team, we consider each client as vital to our thriving business, and are at their beck and call 24 hours a day, 365 days a year!
Before taking on a project, we ensure we do our homework! We take the time to fully understand your campaigns objectives, and take proactive initiatives to conduct market research on your competitors. We carefully then work on a plan delivering the highest output and selection of your promotional staff is done in alignment of the campaigns objectives. In accordance, our lead teams give us a competitive edge within the market, and planning and implementation of campaigns has now become our forte.
At Brand activation, we have a grand selection of gorgeous, outgoing, experienced and intelligent staff on our records. Not only do our promoters take your breath away, but our team takes the time and effort to understand the insights of each project, developing attachments to the brand they are working on with dedication and excitement.
Whether you need promoters to promoter in-store, models to grace the catwalk, dazzle in photo shoots or bring activations alive with a professional and enthusiastic team, we have staff covering every corner of pune with all the pre-requisites to ensure that your road show/event is a resounding success.
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Business Learning Terms
3 Key Considerations You Need To Mind While Developing Social Campaigns
Posted in Social Media
Having executed a lot of campaigns in social space, there seems to be a few common points which do not get due consideration from brands. Here are 3 such things, which if get due consideration, can really change the way social campaigns are assessed:
1. Tactical Campaigns Versus Strategic Campaigns: Are you running a tactical campaign like discount promo or buy early etc. The primary objectives are either to drive immediate sales or to acquire brand fans in the hope that they would buy in future. Strategically used Social media campaigns propagate an idea designed to enhance the appeal and reputation of a brand. This gives rise to the second point of evaluation period.
2. Length of campaigns & evaluation: Generally, there is a distinction in the evaluation timeframe of tactical campaigns (short duration) and strategic campaigns (long duration). Social media campaigns tend be measured over a period of 0-3 maximum duration. It may be sufficient period if your objective it to reach out to maximum universe assuming you have spent sufficiently. But if the campaign objective is loyalty or changing attitudes/behaviors, it may not be a good duration. Also, tactical promotions may make your brand more price elastic whereas strategic approach may help you make your brand less vulnerable to price elasticity.
3. Measurement: Counting Likes, Tweets & Earned Media ROI:
1. Likes: This is the most abused measurement for FB campaigns. There is no harm in acquiring fans/likes as long as you know what they resulting into for your business. If you dont understand this connection, you are wasting companys money.
2. Tweets: Pure no. of tweet number has a little value. Value of a tweet should be looked from various angles like who tweeted, is it positive or negative, how many re-tweets, how many replies, how many people is it reaching out to etc.
3. Earned Impression(ROI): This is what I call feel good metrics which has little relevance. Millions of exposures in social and putting a dollar value of them is something which needs to be put in some context to make any sense out of it. What are these millions impressions resulting into? Are they driving more action on your site/page?
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