Brand Activation DG is your one stop solution to your brands digital look and feel. Our team understands your identity and effectively communicates it in the digital space with the suitable human element, to reach the right clients and target audience that will achieve your Gulf IT Innovations provides you with a strategically designed and branded web presence, based on sound technical and creative solutions. Its just enough to have an online presence anymore in the highly competitive world of Internet. The key lies in determining that your Website is able to effectively mobilize a high ROI (return on investment) and improve the way you and your clients interact. We are a professional web services agency based in Abu Dhabi, pune, providing a wide range of online solutions to businesses of all sizes, in all industries. We are powered with the best talent and most modern technology for online solutions. Our highly competitive rates will enable your businesss site to dramatically improve while keeping consideration of your budget.business goals, and more importantly give you the unique impact and positioning needed in the long term.
We cover digital services across various domains including but not limited to digital marketing, social media management, mobile application development, marketing campaign and strategies, web development, Facebook applications development and graphic design. With the experience and reputation that has come to depend on our team for such solutions there is no project that is too small, or too big.
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Frequently Asked (read Annoying) Questions (FAQS) in Digital Media Planning Series 1
Posted in Digital Media Planning & Strategy
Q1. I am not able to see my banner? I tried refreshing the page too.
I am sure every digital planner has faced this question at least once. I want to put this possible reason for it in black & white for all clients who dont understand the reason behind it and for everyone else who needs a ready made answer for the same.
Here are the some of the possible reasons (when you buy on CPM):
1. You might not have bought sufficient no. of impressions as compared to what the selected site delivers and what other brands might have bought. This happens usually when there is a budget constraint & clients still insist on buying high traffic sites with choosing some presence versus no presence.
2. Impressions might have been spread thinly over a longer duration making your SOV (per day basis) too low.
3. Check the frequency cap in case you are trying to see the banner again.
4. In case you are running on an Ad Network, its difficult to control where and when your ad would appear.
5. Try clearing your Cache (CTRL+F5).
6. Check if there is a road block or a fixed buy running for that particular day by another advertiser.
If all the above things are in order, do check if your campaign is really live. This question really ranks high of annoyance, especially when you have made the presentation and secured the media approval.
Q2. What is our SOV on digital?
For CPM Deals:
This question is result of too much traditional media (TV & Radio) exposure for clients. In offline media, inventory is limited. You have content and in between you have Free Commercial Time or FCT. This FCT is available to brands. So out of 24 hours, only X time is allocated for commercials, which is limited. Demand is more than Supply. Hence, SOV becomes a good measure of presence. Compare this to online media. Most of the cases, Supply is usually greater than demand, especially for high traffic sites.
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