Activating our consumer
Our objective is the innovative and interactive integration of brand-related content into a holistic framework. In this spirit we develop consumer-response mechanisms that are integrated into existing classical activities.
Adding emotional value
Products and brands come alive all the way to the point-of-sale by enhancing and highlighting the brand image through targeted activities. We aim to create a brand-world that provides consumer-initiated interaction even in unexpected and surprising locations.
Creating the difference
The objective is to deliver prominence and differentiation to the brand through creativity and innovation, and provide an emotionalizing campaign that targets and activates our clients consumers across various channels.
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Pepsis Spoof On Thums Up
Posted in All About Brands
With summer setting in, cola giants have really turned the heat on each other. First, coca-colas Sprite spoofing Pepsis YOUNGISTAN campaign(http://www.youtube.com/watch?v=0_N-FVryV1I). Following the suit was Pepsi, taking on Thums Up commercial(http://www.youtube.com/watch?v=fJxTQvdTsIY). I really enjoyed watching Pepsis answer to Thums Up. Must say, its a good job by ad agency. But there is flip side to it also. It is the first time when Pepsi as a Mother Brand has taken on any such spoof. Coke, as a main brand, has never deviated from the brand vision. They let the other brands( Thums Up, Sprite) to take care of all such campaigns. Pepsi should have avoided this direct confrontation. The spoof(Sprite) could have been easily taken care of by any of their non-cola brand like Mountain Dew.
But what I am sure is that both the brands will add to each others GRPs. But who takes the cake is still remain to be seen. Lets just sit and enjoy the summer while both the brands are sipping each oth
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