Brandactivation an integrated agency with a people-first approach
ur starting point is helping our clients to address a behaviour change by reimagining how people experience brands through:
As an agency, weve invested a lot of time in studying and understanding people; enough to know that what they say they do and what they actually do can be two very different things.
Weve learnt that people have at least 14 different types of relationships with brands. We understand the dynamics of those relationships, developing thinking and ideas for brands that tap into the kind of relationships people actually want.
But the really interesting part comes when you join up our behavioural thinking with the work weve done in neuroscience
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Business Learning Terms
Trade vs. Consumer Promotions
Trade promotions are targeted toward retailers while consumer promotions are targeted toward consumers.
Trade promotions are targeted toward retailers while consumer promotions are targeted toward consumers .
Consumer promotions are marketing activities targeted at the consumer to encourage them to buy the product.
Types of consumer promotions can include:
A point of purchase or end cap display can make consumers aware of new products.
Free Sampling Activation
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