Bringing human appeal back to brand communications.
We fit the work to the human, not the other way round.
Everything we do reflects how information is noticed and acted upon by the brain across its left and right hemispheresÂ… known as lateralisation.
This helps us to create strategies, branding and multi-channel campaigns that drive action, from strategic development, ideation and creative to final delivery and measurement.
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Business Learning Terms
Consumer Products
A consumer product is any tangible product for sale that is used by a person or household for non-business purposes.
Examples of consumer products are music players, TVs, smart phones, designer clothing, children’s toys, and handbags.
To determine whether an item is a consumer product requires a factual finding, on a case-by-case basis.
As an example, The United States Consumer Product Safety Act (CPSA), enacted in 1972 by Congress, has an extensive definition of consumer product: “any article, or component part thereof, produced or distributed (i) for sale to a consumer for use in or around a permanent or temporary household or residence, a school, in recreation, or otherwise, or (ii) for the personal use, consumption or enjoyment of a consumer in or around a permanent or temporary household or residence, a school, in recreation, or otherwise; but such term does not include— (A) any article which is not customarily produced or distributed for sale to, or use or consumption by, or enjoyment of, a consumer”.
The production and sale of consumer goods is an important sector of US GDP and creating employment.
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