brand activation EVENTS AND EXHIBITIONS
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At brand activation E&E, we go about building Strategic Events, Roadshows, In-mall events, Sponsorship Marketing, Destination Marketing, Trade Shows, Mega Retail Promotions (DSMG, ADSS), Industry Conferences ( World Pearl Forum, Fragrance Foundation, City of Gold Conference, Sports Summit) and Sports Events ( WSC, Shekha Hind Tournament)
We provide an end-to-end service. From a client brief, we flush out ideas and bring them to life. We are trusted by Mumbai Events and Promotions Establishment to roll out mega city wide promotions such as Dine and Win campaign, Mumbai Food Festival and similar activations for Shopping centers to promote Shopping in Mumbai. As the leader in such Mega concepts we are retained by Qatar Tourism Authority to partner with their Summer Mall Promotion called Shopping Fun and were recently contracted by Abu Dhabi Tourism and Culture Authority to conceptualize and execute the Abu Dhabi Summer Season Shopping Mall Promotions.
We partnered with some of the biggest global banners like Emaar to roll out events such as The Vogue Fashion Show at Mumbai Mall, The World Pearl Forum, Sport Accord, The City of Gold Conference, Mumbai Shopping Festival International Roadshows and Product launches for several brands including Police, Escada, Givenchy and Chopard.
We are unchallenged in In-mall events. We customize to suit the mall requirement in bringing world class events.
How to work with us
Working with our team is simple. Just get in touch with them or schedule a meeting to discuss your event needs and they can take it from there. They will make sure that you are an integral part of the decision process and you will know that your event with us will be of the highest quality.
Our team also works on a turnkey system, where you can send them a brief of the event and they can get back to you with a proposal and an estimate.
Mall Events
We at brand activation have years of experience in bringing high class events to Malls including Stage Shows, Roaming Acts, Fashion Shows. We also manage the Mall promotions with activations to promote footfall. As a company we manage The Mumbai Shopping Malls Group and run activations throughout the year. We have also successfully executed events for the Abu Dhabi and Qatar Government sectors of Tourism and Culture.
Stage Shows
Roaming Acts
Kids Activity Stations
International Shows
Product Launches
As with any product, the launch creates a big impact in the market. We here at brand activation ensure that your product is launched in the right market, to the right Target Audience and with the extra impact and oomph.
Store Launches
Fashion Brand Launch
Product Launches
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Business Learning Terms
he creative platform or The Big Idea is the basis of a BA programme. This idea is coupled to an activity or activities that confirm the message. Media is used to create awareness of these activities. Interaction with the target group is stimulated via media like e-mail and internet. The sole aim here is: to stimulate: interest, trial, loyalty. Each programme shall be primarily based on one of these target groups.
Brand activation: deliver the proof
The claims washes whiter than white, always at hand, etc. are all really well-known, but it is still advertising. People think advertising is implausible, so these claims remain implausible. Until proven. A Brand activation programme supplies proof of the claim. Brand activation proves the claims that are made. Consider Red Bull and Extreme Sports, Amstel and the BallenBar, Unox and the New Year Swim. Getting attention for a brand message is becoming increasingly difficult. The new way is to prove the message. This does not only make the message credible, it also makes it distinctive.
Brand activation = Interaction
New media has caused a revolution in communication: the simplicity of interaction. Almost everyone has access to internet. Stimulate people to interact. A Brand Activation platform often has a site at the basis. The consumer accesses the site of his/her own accord and therefore wants contact. A wonderful opportunity to offer an experience that influences the buying process.
In-Shop Awareness
brand activators delivering leaflets door to door
advertising publicity and sales promotion
data activation
company branded merchandise top ten event management
sales promotion campaign