Model Management
Brand Activation Model Management is a very unique agency. We pride ourselves on our ability to deliver the most personal and individual approach possible to each and every model and clients. We nurture and develop our models in a very friendly atmosphere where everyone is considered a part of a close knit team. Consequently. our clients find our models at Brand Activation some of the best in the industry to work with.
Ultra High Fashion Models
These types of models have extreme, unique, sophisticated and/or exotic looks. Typically, the European market is in love with this extreme looks. The ultra-high fashion division is a very competitive and only models with extreme look are selected to appear in such items as avante garde, and trendy fashion conscious consumers.
Commercial Print Models
Commercial Print Models represent products other than beauty and fashion modeling and often viewed in print ads, packaging, sales displays, products catalog and live promotional work. There are two types of commercial print models: STRAIGHT AND CHARACTER.
Straight Commercial Models
These types of models can range from average (normal people) to very attractive depending upon the targeted consumer. These markets include such things as age, marital status, income, and others.
Character Commercial Models
These types of models are in high demand due to their personality and offbeat character. Models who have an interesting personality often appear in print ads and television commercials for the ability to engage the audiences. Also, many roles are available for impersonations of real or imaginary characters.
Real People Models
There are no heights, weight or visual requirements for casting and print. This is because the assignment may call for Real People i.e. non-model types. Brand Activation seeks talent from all ethnic backgrounds.
Petite Models
Petite Models fall in the sizes of 3-7 Petite and are usually 18-25 years old. Petite models can find work in catalogues, print ads, and TV commercials. On occasion, petite models can get a high fashion print assignments but may find it difficult to get on the catwalk. At Brand Activation, we work with all our petite models to develop their skills so they can to create a print like ads were size does not matter.
Beauty Models
Beauty Models are used for face and hair products, and jewelery. These types of models must have an attractive face with proportional face features and good bone structure. Skin must be flawless without any blemishes and with no visible circles or darkness under eyes. Eyes must be large and expressive. Lips should not be too thin or too full. Neck should be long and slim without any visible blemishes. Hair should be healthy, shiny, easy to manage and not permed or coloured. For men a strong jaw line, slight muscular build, and an even hairline are preferred.
Plus Sizes/Curvy Models
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Business Learning Terms
Recently, Coca-Cola launched its energy drink, Burn, in India. Now, as part of the brands first on ground activation, the beverage giant has launched the Burn Car a vehicle designed by ace automobile designer Dilip Chhabria to conduct sampling of the brand. Actually, Chhabria has worked his magic on a Matiz this time.
Starting this week, three Burn-inspired concept cars will take to the roads in Delhi, Mumbai and Bengaluru.
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Ricardo Fort, vice-president, marketing, Coca-Cola India, says, Innovation has always been the hallmark of Coca-Colas business strategy in India. The distinctive association to design the Burn Cars is yet another affirmation of our endeavour to connect with our consumers.
Priced at Rs 75 for a 250 ml slim can, the drink is targeted at socially active and adventurous young adults. The car is designed to reflect the brand attributes including masculinity, potency, energy and primal characteristics. The cars appeal is further accentuated with the presence of Burns unique flame iconography on its body. The brand flaunts its potency with the global tag line, Can you take the heat?.
On the occasion of the unveiling of the Burn Car, Dilip Chhabria says, The primal, potent, sensual and energetic character of the brand, combined with its unique flame iconography, instantly sparked off a design idea for Burn. Looking at the end result, I am confident that the design of the car will find a special appeal amongst the youth.
Besides being used for sampling, the car will also be a part of event sponsorships and community based marketing initiatives. While the company has no plans to use TV as of now, it will rely on out of home. Coca-Cola will focus on point of sales promotions at clubs, bars and restaurants to market the product.
Burn is one of the most successful energy drinks from the beverage giants global portfolio, with a strong presence in countries including Russia, Ukraine, France, Italy, Great Britain, Austria, Poland, the USA, Australia and South Africa. Burn was first introduced in Europe in the 90s. Over the years, its presence has expanded to more than76 countries.
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