SMS Marketing Solutions & Mobile Campaigns
An SMS marketing campaign is the ideal way to reach your customers quickly and affordably. Text messages carry your brand right into your customers pockets, so an SMS campaign is one of the most direct, measurable methods of marketing available.
Key Benefits
Maximize ROI an SMS marketing campaign offers great value for the money.
Get in touch with your mobile audience. An SMS campaign can be a two-way event: build successful relationships with your customers, no matter where they are.
Drive clients to your points of sale. Stimulate new leads by using smart text messaging solutions SMS coupons, dealer locators, promotional SMS games.
Build brand awareness. Get people interested in your brands through an opt-in SMS campaign, SMS freebies, contests and sweepstakes.
Perform detailed monitoring of your SMS campaigns performance.
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Business Learning Terms
he creative platform or The Big Idea is the basis of a BA programme. This idea is coupled to an activity or activities that confirm the message. Media is used to create awareness of these activities. Interaction with the target group is stimulated via media like e-mail and internet. The sole aim here is: to stimulate: interest, trial, loyalty. Each programme shall be primarily based on one of these target groups.
Brand activation: deliver the proof
The claims washes whiter than white, always at hand, etc. are all really well-known, but it is still advertising. People think advertising is implausible, so these claims remain implausible. Until proven. A Brand activation programme supplies proof of the claim. Brand activation proves the claims that are made. Consider Red Bull and Extreme Sports, Amstel and the BallenBar, Unox and the New Year Swim. Getting attention for a brand message is becoming increasingly difficult. The new way is to prove the message. This does not only make the message credible, it also makes it distinctive.
Brand activation = Interaction
New media has caused a revolution in communication: the simplicity of interaction. Almost everyone has access to internet. Stimulate people to interact. A Brand Activation platform often has a site at the basis. The consumer accesses the site of his/her own accord and therefore wants contact. A wonderful opportunity to offer an experience that influences the buying process.
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